For Amazon sellers, they certainly want to do a good job of off-site promotion of their stores, but they also need to understand the benefits of off-site promotion and consider how to do a good job of promotion. So, what are the benefits of Amazon off-site promotion? Let me share it with you now.
First of all, off-site promotion can better help you expand customer acquisition channels, increase new customer traffic and sales. Increasing sales through off-site traffic will help improve the ranking of the merchant’s product listing, and then increase website search traffic. The platform also encourages sellers to introduce high-quality traffic from outside the site. Amazon itself also has many partners who continue to provide traffic to the platform, especially in holiday promotions such as Black Friday, which can make everyone earn a lot of money.
While doing off-site traffic, you should also continue to promote the merchant’s own brand. After the brand becomes famous, more and more people will take the initiative to search for related brands outside the site, which are all free traffic. So what should be done specifically? There is no natural traffic in the new store period, so you can only pay, such as advertising. Combined with advertising during the new product period, the Amazon system can quickly include keywords. During the mutation period, sales suddenly increase or decrease sharply, especially when the sales decrease sharply, it is necessary to pull up the sales ranking through off-site, otherwise once the ranking drops, it will be difficult to rise again. When product ranking and sales are still stagnant under the condition of on-site and product optimization, it may be better to use off-site.
Users in peak seasons and holidays have a strong desire to shop, and the shopping population can be effectively expanded through off-site. The flash sale effect of the flash sale is closely related to the product ranking, so it is generally arranged off-site 1-3 days before the product flash sale to improve the ranking. In addition, whether it is inventory clearance products, end-of-cycle products or seasonal products, the discounts of these products are generally larger, and the off-site effect is better. Everyone should still weigh their own words.
Amazon has five main off-site promotion channels: deal websites, social platforms, online celebrity marketing, and blog promotion. Off-site advertising sellers should still grasp it themselves, see which channel their products are more suitable for and make a good choice.