Getting traffic and improving the conversion rate of cross-border e-commerce are the key to cross-border e-commerce operations. So how to improve the conversion rate?
1. Exposure. Especially the exposure of new stores is very important. Keywords and attributes are related to exposure. Using “keyword” search is the most common way for buyers to find goods. For sellers, giving products a good title can allow more potential buyers to find them, which can greatly increase the chance of product exposure. On the other hand, what type of keywords are used in the product title can also be used as a means for buyers to screen sellers. More precise keywords can bring sellers higher-quality buyers. On the other hand, if “keywords” are used improperly, it is likely to mislead your buyers and bring many buyers who do not want to buy, which may lead to unpleasant purchases or a bad buying experience. Therefore, it is recommended that sellers devote themselves to accurate keyword research on their products.
2. Image. Clear and high-quality pictures can increase the conversion rate of stores, but inappropriate use of pictures can also reduce the conversion rate. When sellers use product pictures, they must ensure that the pictures can highlight the main features of the product. Adhere to the “three more” principle of “more pictures, more angles, and more details”. All pictures in the store must be taken of the real objects, fresh and clean, and clear at a glance; the pictures on the listing page should be high-pixel and have a magnification function; the products should be presented clearly with a three-dimensional effect. Pictures cannot contain borders, text or illustrations.
3. Photography tips. Using a flat and clean light background, turning off the flash, using diffuse lighting and a tripod are the prerequisites for taking good photos; when taking pictures, the object should occupy 80% and be centered as much as possible; capture detailed close-ups of the top, bottom and sides of the image; avoid using props;
4. Product description. Writing a product description can also help improve conversion rates. When writing a product description: Contents that must be filled in: project introduction, packing list, detailed parameters (let the buyer understand the various detailed parameters of the goods, digital products must comply), payment method, return and exchange policy; use the “picture-picture” method: Sometimes, pictures can convey what we want to express better than words. What the seller needs to do is to ensure that the information is objective and true. Under real circumstances, try to surprise the buyer in different ways; use the comparative advantage to compare with other similar products (for electronic products, if there are various safety-related certifications, they can be directly attached to the instructions to let buyers buy with confidence); clearly indicate a small flaw, the buyer will be very useful and will trust you more.
5. Price. The price and transportation costs of the goods also affect the conversion rate. A lower unit value or a proper reduction in product prices is conducive to product conversion. If you want to raise prices, it is recommended not to increase shipping costs, but only increase the unit price of the product. As long as it is not higher than the market price, the impact on the ranking will not be too great.