TikTok is one of the traffic platforms that cross-border e-commerce sellers pay attention to. From a general perspective, there are many ways to attract traffic. There are three ways to attract traffic on TikTok:
Free content marketing: According to the characteristics of the TikTok platform, a variety of gameplay can be derived based on the promotion of short video content, and the long-tail effect is good;
Internet celebrity marketing: Through the promotion of platform KOL or KOC, reaching fans to achieve the effect of expanding influence;
Paid advertising: Similar to other platforms, the TikTok platform also has paid advertising promotion methods.
The following will share with you four methods to extract the best results from the above three directions:
1. UGC
This is a highly interactive marketing method. Brands can use their own TikTok marketing channels or cooperate with Internet celebrities to encourage followers to create user-generated content (UGC) and expand brand influence.
2. Hashtag challenge
Hashtag challenge is a special gameplay of the TikTok platform. TikTok users like to accept challenges and make and upload videos accordingly. In order to find and form unique memory points, these challenges usually have a #.
Of course, if the seller’s brand does not have enough fans, the seller can also try to cooperate with Internet celebrities to launch a tag challenge. Once the #hashtag challenge is launched on TikTok, people can participate with just a few clicks.
3. Internet celebrity marketing
Internet celebrity marketing is a marketing technique that is also applicable to TikTok on other video-based platforms (such as YouTube). Therefore, when sellers do not know how to produce content and have sufficient funds, choosing Internet celebrity marketing is a good choice, after all, they know what fans like.
As we all know, the key to the success of Internet celebrity marketing is to choose the right Internet celebrity. Some low-quality or unqualified Internet celebrities can be screened out through Internet celebrity tools to save communication costs.
4. TikTok Ads
TikTok Ads is the advertising management background of TikTok, which brings together a variety of overseas traffic products and covers 150 75 countries and regions. Due to the resource integration capabilities, technical research and development capabilities and product design capabilities provided by the parent company platform, relying on intelligent recommendation technology, it can achieve effective matching of user interests and brand information, and can provide comprehensive digital marketing solutions.