Self-built independent stations are a hot trend in the e-commerce industry. Many platform sellers have shifted the direction of opening their own stores from the platform to self-built stations. Some people ask whether the threshold for operating an independent station is high? What is the prospect of self-built independent stations?
The threshold for operating an independent station is not high. Now many merchants who build their own stations are booming, among which there are many sellers with zero foundation, and many factories or enterprises without e-commerce operation experience will also build from scratch. So, what is the prospect of independent stations?
In the cross-border e-commerce foreign trade industry, independent stations are a more professional and profitable way. The emergence of independent stations will give sellers more free control, sellers can more accurately locate user groups, sellers can independently develop B2C trading platforms, and provide more convenient down payment methods and after-sales services based on the seller’s own product advantages and customer needs. Sellers can also promote their own traffic. Sellers can fully customize their own store products and more conveniently realize the functions that sellers want.
In addition, all the access traffic of the independent station is the buyer’s own. How much promotion the seller has done, how much promotion effect the independent station will have, and the seller’s promotion effect is proportional to the effect.
Independent stations are also more suitable for sellers to build their own brands and take the lead in the future brand market. Moreover, independent stations will have lower requirements for sellers, and sellers with zero foundation can also do it. Everyone can build a station, with low cost and no need to provide a company business license.
Sellers only need an email address (g-mail/fast-mail, etc.) when registering, and do not need to rely on the policy requirements of cross-border e-commerce platforms. The product infringement of independent stations is not as large as that of e-commerce platforms, and the supervision of trademark registration and brand records of stores is relatively small. Independent stations will never close stores, nor will they fine sellers, etc. The most convenient thing is that the investment is low, and anyone who likes this industry can do it.
Independent stations have better and more convenient service requirements for sellers, which can bring users a better shopping experience. More and more sellers are starting to create independent stations, and they can plan them according to their own situation and ideas. I believe that as long as they persist in operation and do not forget their original intentions, they will succeed.