As the competition on the platform becomes increasingly fierce, more and more cross-border e-commerce sellers are moving towards independent stations and building their own websites. The marketing of independent stations is slightly different from that of cross-border e-commerce platforms. It is very important to do a good job in the marketing of independent stations. How should novices do a good job in the marketing of independent stations? What are the methods?
1. SEO
SEO search engine optimization mainly involves Google SEO. But this aspect is relatively difficult, and you need to master certain SEO knowledge. The first thing to do is to optimize the keywords of the platform, and then pay for promotion to make it easier for buyers to find.
2. Paid advertising
For example, Facebook, Twitter, and YouTube, these social platforms are the main ways for independent website sellers to conduct advertising marketing. If merchants are selling industrial products and home decoration products, choosing Google is conducive to search paid promotion; for products such as clothing and cosmetics, Facebook will be better. Now, Facebook advertising is relatively more accurate and has more advantages.
3. EDM
EDM is a marketing method with a very low cost, and content can be formulated according to your own products. Specifically, for the content sent through EDM, merchants must first understand customer needs and achieve accurate content marketing, thereby bringing higher conversion rates.
Fourth, KOL
KOL is a celebrity marketing. Li Jiaqi is a KOL in China, Wei Ya and other KOLs, and there are many similar celebrities abroad who promote products. It is recommended that sellers find people who have their own industry, are famous and influential, and ask them to help promote. This kind of promotion is more accurate and more helpful for promotion transformation. However, the cost of KOL is relatively high. The greater the influence of KOL, the higher the cost.
Five, Social Platform
On social platforms, independent station sellers can establish their own website accounts on Facebook, Twitter, and YouTube, and then publish product content, provide product links, and introduce them to their own independent stations. The core of this marketing method is content. Only by working hard to attract users can we accumulate more fans through some lottery activities and do a good job of attracting traffic.
The marketing of independent stations is mainly to promote traffic in the form of external stations, promote conversion, and be known to more consumers. At the same time, use some components and discounts on the site to promote transformation!