Generally speaking, Amazon sellers in China are divided into two groups: factory sellers and trade sellers. The difference between the two seller groups is also very obvious. Factory sellers have their own factories and have the ability to manufacture and produce products. Trade sellers do not have factories and do not have the ability to produce products themselves. They mainly rely on finding suitable factories to cooperate with to produce products.
The two seller groups have their own advantages. The advantage of factory sellers is reflected in the cost of products. Their product costs are the lowest in the industry, and they can truly achieve “factory prices”. Compared with trade sellers, they have considerable cost advantages; the advantage of trade sellers is reflected in the flexibility of product selection. Unlike factory sellers who only sell products on 1~2 product lines, trade sellers can sell what is easy to sell according to market demand. Because the characteristics of the two sellers are different, the corresponding ways of selecting products are also different.
Strictly speaking, in the eyes of factory sellers, there is no concept of product selection, because they have no choice. Because factories basically make one type of product, and there are only a dozen or so SKUs at most, and few factories make hundreds of products across categories, so factory-type sellers basically sell whatever products the factory produces on Amazon, and there is no choice at all.
For factory-type sellers, the significance of product selection lies in whether the products produced by their own factories can be sold on the Amazon platform. The following is a step-by-step explanation of how to check whether a product can be sold on the Amazon platform.
The first step is to log in to your Amazon account, find a search box in the upper right corner of the backend main page, type the keyword “restricted products” in the search box, and then click the search button.
The second step is to select the search result and click to enter.
The third step is to enter from the “restricted products” entrance to see the list of restricted products on the Amazon platform. Factory-type sellers who find that their products are already on the restricted list should not be frustrated.
The fourth step is that all product names on the restricted product list are clickable hyperlinks. The restricted products involved are not that they cannot be sold on the Amazon platform, but they have higher regulations and requirements, such as packaging requirements, certification requirements, etc. If the product fully meets Amazon’s requirements, such products can still be sold normally. For example, click “Cosmetics and Skin Care/Hair Care Products” to view the relevant requirements.
Step 5. Scroll down to continue viewing more detailed requirements. At the same time, pay attention to restricted products. For example, in the “Cosmetics and Skin Care/Hair Care Products” category, there are also a small number of products that Amazon explicitly prohibits from selling.
Finally, it is recommended that factory-type sellers follow the above steps to carefully read the detailed terms of restricted products before deciding to use the Amazon platform, and do a comprehensive self-examination to prevent the products from being unable to be sold in the end.