Cross-border e-commerce independent station sellers basically have a brand independent station, and they need to build their own payment, logistics and after-sales systems. It is not difficult to do these tasks, and they can be done without a technical team. For example, the website building tool Shopify can achieve “one-stop” website building. Experienced sellers can build a fully functional brand independent station through Shopify within 1 hour.
After the brand independent station is built, sellers need to obtain traffic through various search engines and social platforms. For example, get free traffic through SEO, get paid traffic through SEM, get free traffic through overseas social media marketing, get paid traffic through advertising on traffic platforms, and cooperate with various key opinion leaders (Key Opinion Leader, KOL), Internet celebrities, etc., and continuously divert traffic to their own brand independent stations through multiple modes and channels. Once independent station sellers stop diverting traffic, they will face the situation of traffic exhaustion.
At this stage, the major e-commerce platforms led by Amazon are slowly squeezing out the living space of independent stations. The operation and drainage of the independent station model is complicated, and the traffic of the main traffic platforms is becoming more and more expensive. It is no longer suitable for novice sellers and small and medium-sized sellers. Unless you have very good products and supply chain resources in a certain vertical segment, don’t try the independent station model easily, especially for novice sellers who have just started export cross-border e-commerce.
Amazon is a cross-border e-commerce platform, and it is also the cross-border e-commerce platform with the largest traffic and the highest sales in the world. At present, nearly 60% of my country’s cross-border e-commerce practitioners are Amazon sellers, and nearly 20% are sellers on other third-party platforms. Cross-border e-commerce platform sellers account for about 80% of the entire cross-border e-commerce practitioners. In addition to Amazon, which is well known to readers, there are also global cross-border e-commerce platforms represented by Wish, eBay, and AliExpress, as well as regional cross-border e-commerce platforms represented by Shoppe, Lazada, etc.
Traffic is the blood of cross-border e-commerce platforms. The traffic dividend period of Amazon and third-party platforms has a huge impact on the entire cross-border e-commerce industry and lasts for a long time. Moreover, taking advantage of this huge traffic dividend, a large number of cross-border e-commerce sellers such as “Anker Innovations” and “Zebao” have also been created.