When we select products, we definitely prefer a product market with a certain depth, which is beneficial to sellers. How to judge the market depth of a product?
It’s very simple. First, find out all the core keywords of the selected products, put them into the Amazon search box and search them, then record the sales of all products that appear on the search homepage, and finally make a comparative analysis. If the top three products basically account for more than 60% to 70% of the total sales on the homepage, then the market depth of the selected product is not enough, which means that if you can’t push the core keywords of your product to the front of the homepage, it is basically difficult to make an order. However, if the total sales of the top three products only account for half or less of the total sales on the homepage, the market depth of this product is sufficient and worth considering. Because this means that even if we can’t push our products to the front of the homepage, we may still get a certain amount of sales at the end of the homepage, which is a guarantee for us.
Speaking of this, many people may ask how to view the monthly sales of products on the Amazon platform?
The Amazon platform cannot see monthly sales, so we can only view it through third-party product selection tools. Although the monthly sales volume seen by third-party product selection tools cannot be 100% accurate (the accuracy rate is only 60% to 80%), we only need to look at the relative value of the data rather than the absolute value to check the market depth. The lack of accuracy of the absolute value will not have a big impact on our judgment of market depth.
Regarding the choice of third-party product selection tools, readers are recommended to use the browser plug-in function. Just open the Amazon front page, search for the corresponding keywords, and then open the browser plug-in to automatically obtain the detailed data of the monthly sales volume, brand, price, number of reviews and star rating of all products on the search results page. With the help of this browser plug-in, we can quickly complete the work of brand concentration and market depth analysis.