Amazon will set a different ranking list according to different ranking logics. Many buyers will look at this list and then buy the top-ranked products. This part is also an important source of natural traffic for products on the site. At present, Amazon has set up 5 ranking lists based on different calculation methods.
Search the keywords “Amazon Movers & Shakers” on Google or Baidu to find the Amazon ranking list page for detailed information.
①Best Sellers (Sales Ranking).
②New Releases (New Product Ranking).
③Movers &Shakers (Soaring Ranking).
④Most Wished For (Wishlist Ranking).
⑤Gift Ideas (Gift Selection Ranking).
In summary, Amazon’s natural traffic on the site is basically composed of the above 4 traffic entrances, among which natural search traffic and natural associated traffic are the main components of natural traffic on the site. Many people may think that there are only four natural traffic entrances for Amazon products. After careful study, there are definitely more than these traffic entrances on the site, and as the page continues to improve, new traffic entrances will definitely continue to increase, including the recently appeared Editorial Recommendations, Browse, and Highly Rated, etc. These are basically traffic entrances that extend from keyword search traffic, and the traffic contribution of these traffic entrances is relatively small. In the early stage of new products, we don’t need to pay special attention to them. Just focus on the four traffic entrances I mentioned.