Risk control of Amazon accounts is very important for both new and old sellers. Once an account is blocked by Amazon, it is often a devastating blow to your Amazon business. To do a good job of account risk control, we must know where Amazon’s “red line” is and what is not allowed to be touched.
We start with the registration of seller accounts. All sellers must comply with the sales policy and seller code of conduct on the Amazon platform. Amazon requires sellers to follow fair and honest codes of conduct on the Amazon platform to ensure that consumers have a safe buying and selling experience. If a seller violates the code of conduct or any other Amazon policy, Amazon may take corresponding measures against the seller’s account, such as canceling the listing of products, suspending or confiscating payments, and revoking sales permissions.
The so-called Amazon Seller Code of Conduct is the “law” for Amazon sellers. Once a seller violates it, he will be warned or punished by blocking his account. Amazon’s Seller Code of Conduct includes the following.
①Always provide accurate information to Amazon and our buyers.
②Act fairly and do not abuse Amazon’s features or services.
③Do not attempt to harm other sellers or their products/ratings or abuse them.
④ Do not attempt to influence buyer ratings, feedback, and reviews.
⑤ Do not send unsolicited or inappropriate communications.
⑥ Contact buyers only through the buyer-seller messaging service.
⑦ Do not attempt to bypass the Amazon sales process.
⑧ Do not operate multiple “Sell on Amazon” accounts without Amazon’s permission.
⑨ If you violate the Seller Code of Conduct or any other Amazon policy, Amazon may take corresponding measures against your account, such as canceling listings, suspending or confiscating payments, and revoking sales permissions.
Of course, there are definitely more than 9 items in the Seller Code of Conduct, and they are not listed here due to limited space.
Search “Sales Policy and Seller Code of Conduct” in the seller backend to obtain all the codes of conduct. It is recommended that all readers read the “Sales Policy and Seller Code of Conduct” at least once. The operations supervisor should organize all new and old operations personnel to study the “Sales Policy and Seller Code of Conduct”. It is best to print it out and post it in the company, reminding yourself at all times not to violate these rules in the product selection and operation work, to ensure the security of the account as much as possible, and to do a good job of account risk control.
Although we will do our best to avoid the account being blocked due to violations, how should we deal with it efficiently if we really encounter the situation where the account is blocked? After the account is blocked, can we only sit and wait for death? Obviously not. Even if the account is blocked, it does not mean that “the end is coming”. We still have a great chance to “save” the account.
After the seller’s Amazon account is blocked, the seller will usually receive a notification email from Amazon. If the account is “no longer saveable”, Amazon will directly tell you that your account is “no longer saveable”; if the account can still be unblocked, Amazon will explain the reason for your account being blocked and the corresponding unblocking method in the notification email. Therefore, this notification email is the key for us to appeal to Amazon and unblock the account! Although the reasons for account suspension vary, the mode and communication method of the suspension notification email are basically the same. The following will interpret Amazon’s suspension notification email in three steps, and extract the key information that can help us unblock the account.
The first step is how to know the reason for the suspension? Many seller friends are at a loss when facing the notification email in English or other languages after their accounts are suspended, and they don’t know where to start. In the suspension notification email, Amazon will directly tell you the reason for the suspension. If you don’t understand English, you can just use machine translation. The following summarizes several common reasons for suspension.
Why is this happening?——Why does it happen?
You have used more than one account to sell on our site.——Account association.
Sellers on Amazon.com are not allowed to list items without a valid credit card on file.——The information review has not passed.
You have one more violations against the ASIN Creation policy.——ASIN violation.
The Amazon’s Selling Policies and Seller Code of Conduct prohibit.——Violation of sales policies.
Because you are manipulating product Reviews.——Manipulation reviews.
You have been manipulating ratings, feedback, or customer Reviews on Amazon.——Manipulation of ratings, feedback information and buyer reviews.
You have manipulated customer Reviews on your products.——Manipulation of reviews in the process of selling products.
An unauthorized party has continued to access your account.——For the safety of your account, your seller account is temporarily locked.
Sellers on Amazon.com are not allowed to create listings that violate Amazon selling policies.——Violation of Amazon selling policies.
Your account has been linked to the listings or sale of restricted products.——Sale of prohibited products.
In short, if you want to know what mistake you have made, just find the sentence below the sentence “Why is this happening?” in the notification email of account suspension. Basically, all the emails for account suspension have templates, and the useful information is limited. We only need to grasp the key sentences. Here is one more thing. If the first sentence of the email you received is: “Your Amazon Seller account has been permanently deactivated. Your listings have been removed from our site.” (Your Amazon account has been permanently closed, and your product pages will be removed from the Amazon site), then you should stop struggling. This situation shows that there is no need to appeal. Amazon has decided to permanently block your seller account.
In addition, in the appeal letter, you must explain your mistakes and problems in detail. The more detailed the pass rate, the higher the pass rate. Remember not to deny the violation of the facts, and don’t find reasons for “framing” by competitors. Amazon will not believe these.
The second step is to know where you are wrong. The following is how to rectify it. Unless Amazon permanently blocks your account as mentioned above, it will ask you to write a future rectification plan and provide corresponding supporting materials. Only if you write a Plan of Action (POA) as required and provide the required supporting materials can you finally unblock your Amazon account. These requirements will be clearly stated in the ban email. Because the situation of each store is different, the content that appears will also be different. In order to help readers find this part of the content better and quickly extract key information, some frequently appearing key sentences are listed below. Once readers see this sentence, pay attention to the situation of their own store and follow the instructions step by step. Write a plan, provide materials, and don’t make any omissions. Don’t do whatever you want, otherwise you will waste time and opportunities.
What’s next?
(1) To prevent your account from being temporarily deactivated, please send us the below information within 24 hours.（The information you need to provide will be listed below this sentence.）
(2)How do I reactivate my listings?
To reactivate your listings you may provide one of the following: A letter of authorization or a licensing agreement from the manufacturer or Rights Owner demonstrating.（The supporting documents you need to provide will be listed below this sentence.）
(3)How do I reactivate my account?
To reactivate your selling account, please submit a plan of action that describes. (How to write a POA and the writing requirements will be listed below this sentence.)
The third step, at the end of the email, Amazon will tell you two things: the first thing is what the consequences will be if you do not provide the required evidence and action plan, for example, the account will be permanently blocked; the second thing is to provide you with an appeal channel, which team you can apply for help from or which official email address to submit the appeal materials to. These contents are also very important, and we must not miss them when reading the email.
Generally speaking, Amazon’s account blocking notification email will contain the above three parts of content, which contains a lot of information, and for different reasons for blocking, the email may have some differences. Sellers must read it in detail, prepare the materials according to the situation of their own store, and submit the appeal letter, so as to greatly improve the success rate of account unblocking!
Finally, a template for an appeal letter is shown. This appeal letter is mainly for appealing against being blocked due to “manipulating comments”. The purpose of showing this appeal letter is to let readers know what a complete appeal letter looks like, and also hope to provide readers with some reference and reference. The reasons for account suspension are different, and the corresponding appeal letter requirements are also different. Please write the appeal letter based on the notification email received from Amazon. Do not blindly apply the following templates, because once a template is used too many times, Amazon may determine that the seller accounts using the same type of template are associated accounts, and then block all seller accounts using this type of template.