Getting and increasing reviews is also an important method that Amazon sellers want to know very much.
Inviting reviews through in-site letters
When we talked about buyer feedback, we have already introduced the in-site letter invitation method to readers in detail. I personally think that it is a relatively safe and efficient way to increase the order review rate by using the “Request a Review” button in the Amazon backend to invite reviews from buyers who have purchased our products. In addition, this method can not only obtain reviews, but also obtain buyer feedback. The operation is very simple. Therefore, it is recommended that all sellers must pay attention to and make good use of this official invitation review function.
Product card review method
In addition to increasing our order review rate through invitation review emails, the cards sent to buyers with the products are also the objects we need to focus on. Since Amazon has been continuously cracking down on various product card violations, I suggest that readers must be cautious in the design of product cards. In order to maximize the security of readers’ accounts, here I recommend a commonly used product card model for readers’ reference.
First, we can make a physical card and put this card in the product packaging. This product card can be a warranty card, through which buyers can activate or extend the warranty, or it can be a brand membership invitation card, through which buyers can join the brand membership club and enjoy various benefits from the brand in the future. Strictly speaking, this product card production mode does not violate Amazon regulations, and many international brands also operate in this way.
After the buyer receives the product, unpacks the package and sees the card, if he wants to activate the warranty or join the brand membership club, he must enter the email registration interface through the link on the card.
After completing the email registration, the buyer can successfully activate the warranty or join the brand membership club, and the whole process ends here. As sellers, we obtain the real email addresses of customers who purchase our products. These email addresses are very valuable resources for sellers and have a wide range of uses. For example, if a seller wants a buyer to leave a review for a product they have bought before, or if there is a new product that needs buyers to help evaluate, they can contact them directly through email.