Since the background keywords will not appear on the front page of Amazon to show consumers, we don’t have to consider its readability. The writing of this part is very simple, just keep listing potential consumer search terms. We list the core words and long-tail words that consumers may use to search for products in the background keyword column as much as possible, so that the function of the background keywords can be maximized. There are also some special precautions and writing skills for background keywords.
First, the background keywords should not be repeated with the search terms in the title, five-point description, and product description
Some search terms have already appeared in the title, five-point description or product description. There is no need for them to appear in the background keywords again. In Amazon’s algorithm system, repetition does not play a strengthening role. Moreover, Amazon’s policy cuts the length of the background keywords to only 250 bytes. In the case of extremely limited length, repeatedly listing the search terms that have appeared in the front page is a complete waste of precious resources. Therefore, when sellers add search terms to the background keywords, they can try to avoid the words that have already appeared in the front page, and focus on “burying” the search terms that have not appeared in the front page.
Second, if conditions permit, the most logical word order can be considered first
First, let me explain what the most logical word order is. For example, the search term “Teddy Bear” has a logical word order relative to “Bear Teddy”. Because consumers will use “TeddyBear” instead of “Bear Teddy” in most cases.
According to our previous understanding, Amazon generally does not consider the order of words. For example, if you search for the keyword “ABC” on the front desk of Amazon, if A is in the product title, B is in the five-point description of the product, and C is in the back-end keyword, this product will still be displayed in the search results page of “ABC”. However, if “ABC” can appear together in the title, five-point description or other places in the most logical order, then in terms of search weight, it is greater than being scattered or having unequal word order! Therefore, if some words are not displayed in a logical order in the foreground, sellers can display these words in the most logical order when writing backend keywords. This situation is not considered repetitive, and it can also improve the overall search weight of this keyword.
Third, add words at any time
After we complete the product listing promotion, if new search terms are found, then I suggest that sellers do not put these newly discovered words in the title, five-point description, and product description. Once the foreground keywords are determined, do not edit and change them easily, especially when the product can already be sold stably. Minor changes may affect the previous keyword search weight, which will not be worth the loss.
For these newly discovered keywords, I suggest that sellers put them in the backend keyword column. When putting them, remember not to put them in front of all the keywords or insert them in the middle, but add them directly to the end, so as not to affect the existing search weight.
Fourth, do not bury other brands and ASINs in the backend keyword column.
Some sellers put competitor brands, big names in the industry or ASINs in the backend keyword column. Although this can increase product exposure, this behavior is a serious violation of Amazon regulations. Once it is found out, it may involve infringement issues. Amazon sellers must not do this, and in my opinion, doing so does not produce much positive effect.