ASIN placement is a type of product placement. The biggest problem in this part is that sellers don’t know how to choose ASIN for placement. If the number of ASINs placed is limited, it is difficult to run good data, because the traffic of a single ASIN itself is extremely limited. If there are fewer ASINs targeted, the advertising effect will definitely be affected. Therefore, the more ASINs are placed, the better. Next, let’s talk about how to find the target ASIN suitable for placement quickly and accurately.
1. Aggressive strategy
The aggressive strategy uses the ASIN of the competitor as the main body of placement. Generally speaking, it is divided into two categories: similar products and complementary products. There are two ways to obtain this part of ASIN.
The first method is to download the advertising search term report after running automatic advertising for a period of time, and then use the filter function of Excel to filter out the ASINs with an order quantity greater than or equal to 1 in the consumer search column. As long as it starts with B0, it is ASIN. After filtering out ASIN according to this condition, we don’t have to look at the specific products one by one, and we can put them directly into the advertisement for placement. As long as the automatic advertising of this product continues, the number of ASINs that meet the conditions will definitely continue to increase.
The second method is to obtain the appropriate target ASIN by observing your own products, as well as the advertising-related positions and natural-related positions under the details page of competing products. This part is very important, and it is the natural ASIN material library for our ASIN positioning advertising. The advertising-related position of the product details page is mainly the column “Sponsored products related to this item”, and the natural-related position refers to the three positions of “Frequenty Bought Together”, “Customer Who Bought this Item Also Bought” and “Compare to similar items” in the product details page. Although this mode of obtaining ASIN is not as efficient and accurate as the first one, it is also very effective, and the number of ASINs it obtains is much larger than the first method!
2. Protective strategy
The protective strategy uses other ASINs in your own store as the main body of delivery, and uses complementary products and similar products as search criteria to deliver all the ASINs that meet the criteria sold in your own store. If there are many competing products in the related positions under your product details page, it means that your own traffic will be lost in large quantities. Therefore, it is also very important to make as many of your own products as possible under the product details page and achieve the closed-loop goal of related traffic through product positioning advertising.