For a long time, sellers have had to face the problem of following sellers. In addition to low-price competition, there are also malicious following sellers, which eventually reduce the link review score and completely lose sales. After brand registration, Amazon will open a number of brand complaint functions to sellers to help sellers effectively drive away following sellers. Because the clothing category has simple styles and a large number of the same style, it is more likely to have following sellers. In the absence of brand orders, sellers can only file complaints through the infringement reporting page during the same period as the following sellers, and the probability of success is extremely low. According to experience, 2 complaints each day in the morning, noon and evening, 1 to 3 successful complaints can be made in a week, and the success rate is less than 10%. Another way is to file a complaint through Test Buy. Although the success rate can reach almost 100%, it is costly and has a long cycle, making it difficult to continue to file complaints. For brand sellers, there are more tools to deal with following sellers.
The “Transparency Program” can help sellers protect their brands by applying unique transparent codes to every product they produce. When the goods enter the warehouse, Amazon will identify the code and confirm that they are genuine before entering the warehouse. The follower cannot get the code, so Amazon can detect counterfeit products in FBA products and prevent their sale.
The “Zero Tolerance Plan” is Amazon’s means of combating counterfeit products on the platform, aiming to eliminate counterfeit products on its platform. When encountering malicious follow-selling, ordinary sellers can only file a complaint with the Amazon platform, which is a complicated process with a period of 2 days, 1 week or even longer, which can easily miss the best time to protect their rights. The “Zero Tolerance Plan” authorizes brands to directly mark and delete infringing listings without going through Amazon, and counterfeit products can be deleted in 30 seconds.
In addition, after owning a brand, sellers can also file complaints directly on the brand page, and 95% of reports will be processed within 48 hours. During the operation, if someone maliciously follows the sale, the seller can directly file a complaint, and the other party’s store will generally be banned by Amazon within 1 hour. As long as the brand does not withdraw the lawsuit later, the follow-selling store will not be able to restore sales rights. Sellers who take pictures by themselves can also file complaints when they encounter problems with image infringement.
The above are all official and formal ways to prevent follow-selling. The most basic condition is that the seller must have his own brand and complete brand registration. Compared with repeatedly looking for service providers to follow suit, registering a brand is undoubtedly a more effective method.