Product selection for Amazon is the most important issue. You must learn to think from the perspective of others and fully consider the starting point and reasons for consumers to learn to select products correctly. The following will share the experience of Amazon product selection with four popular brands.
1. Clothing category.
Halloween at the end of October and Christmas in December are also the peak seasons for various holiday costumes and clothing sales. On Halloween, older children will play mahjong on this night and go out, so it will drive the sales of various costumes (especially decorative costumes), and the sales of props and decorations such as makeup tools, masks, wigs, fake blood, and decorative contact lenses will also increase significantly. On Christmas in December, clothing with Santa Claus elements is also very popular.
Don’t forget many autumn and winter long skirts, such as thickened bathrobes for indoor use, which are both practical and good gifts, and thickened hats, scarves, snow goggles, gloves, etc. suitable for outdoor sports.
But sellers must pay attention to infringement issues when selling clothing products. Once suspected of infringement, Amazon will deal with it seriously!
2. Home category.
At the same time, during the holiday season in November and December, it is also an indispensable demand for consumers to use decorative lighting to add a festive atmosphere to the family. For example, lighting that imitates the burning of flames can create a warm atmosphere in the fireplace; rectangular decorative lights are also very suitable for use during Christmas.
In addition to using decorative lighting to increase the festive atmosphere, there are many household items such as photo frames, lanterns, Christmas trees, Christmas tree pendants, handicrafts, etc., which are also must-haves and gifts for families at the end of the year. Everlasting flowers and artificial flower boxes also have a good performance on the Japanese site.
Third, textiles.
At the end of the year, every household has to replace new textiles, which is also a major demand of consumers. Quilt covers, mattresses (including inflatable mattresses) and blankets are hot-selling products this quarter. It is particularly worth noting that the demand for thickened bedding and down jackets will increase in winter.
Fourth, toys.
(1) Assembly toys, chess and board games: Assembly toys and chess and board games are especially popular among family consumers when they are launched at the end of the year.
(2) Scientific toys: Parents in European countries are keen to cultivate their children’s spirit of exploration. They hope to help their children realize their greater potential through scientific toys, which can be assembled and operated at the same time.
(3) Model trains: In Japan, there are many anime fans who are obsessed with the second dimension, but in fact, railway fans are also a group that cannot be ignored. They like to check every route carefully and then collect various train models. In recent years, railway fans have grown from teenagers to middle-aged and elderly people, and the number of female railway fans has continued to increase.