“Little red flag” refers to the performance notification sent by Amazon to the seller, which is displayed in the upper left corner of the background. In many cases, the “little red flag” is a symbol of serious problems in the store. In addition, Amazon will contact the seller because of problems such as advertising not being opened, account second review, API interface, etc. Therefore, once the seller finds a “little red flag” in the background, it is necessary to follow up and solve it in time to avoid delaying it for too long and having a negative impact on the account.
Generally speaking, there are two most common “little red flags”: product ban and account performance. The first is the problem of product ban, because clothing products are prone to returns and bad reviews, so when a SKU in the entire link receives too many bad reviews recently, Amazon will automatically stop selling the ASIN and send a performance notification to the seller. The processing method at this time is relatively simple. The seller only needs to click on the link provided by Amazon to fill in the specific reasons for the high bad reviews of the product and the plans to be taken in the future, and then the ASIN can be re-published.
The second is account performance issues, such as too high order defect rate and too low effective tracking rate in recent times. In the case of AZ claims due to too few orders, sellers can only wait for the next cycle of statistics and re-exclude past order products, logistics, services, etc. to avoid the same situation. The effective tracking rate is similar to the order defect rate, with a two-week lag period, so sellers can only dilute it by reducing out-of-stock orders and increasing sales.