According to Amazon’s rules, after a seller uploads a listing, the listing belongs to Amazon, and the seller can only sell it below. Therefore, the same product’s follow-up sales are in compliance with Amazon’s rules. For US sellers, most of the follow-up sellers are small sellers who buy products at a discount and sell them after the original price is restored to make a profit. They can’t take away much sales. However, for Chinese sellers, due to the strong supply chain resources, there are often a large number of goods for sale, which will lead to vicious low-price competition. In order to save costs, sellers will reduce product quality, and eventually make the link full of bad reviews. The biggest loss is the seller who uploaded the listing at the beginning.
Therefore, Amazon provides a channel for sellers to transform and upgrade. As long as the seller has good sales, they will choose to solve the problem of being followed once and for all through brand registration. After discovering the follow-up seller, the brand can directly complain through the Amazon brand complaint page. Once the information is verified, the follow-up seller’s store will be directly banned by Amazon.
However, sellers who have not registered their brands or whose brands have not yet been successfully registered still need to drive away the follow-up sales through TestBuy and reporting to Amazon. After receiving complaints, sellers who specialize in follow-selling need to repeatedly email Amazon and the complainant, requesting the other party to withdraw the complaint or entrust a service provider to file an appeal. As long as the complainant does not withdraw the complaint, the appeal will not be successful, and the seller who follows the sale will directly lose the store and the initial investment. Even so, there are sellers who are lucky enough to follow the sale late at night and delete the listing in the morning, but the risks outweigh the benefits. If you follow the sale of a small store, there will not be many orders, and you will still be complained if you are discovered. Many large sellers have realized automated complaints about follow-selling through programs, and often within 5 minutes, the follower will be complained and the store will be closed. Instead of risking the closure of the store, the follower might as well spend some time optimizing the listing. Even for new sellers, the author does not recommend follow-selling.