Is it difficult to find a suitable field for entrepreneurship in the many industries in China? To be honest, it is not easy. However, it is not difficult to find a field that the country strongly supports – cross-border e-commerce, which is one of the key development directions. Since 2004, the country has increased a number of cross-border e-commerce support policies and established a number of pilot operation cities. The cross-border e-commerce support policies have greatly promoted the operation and development of cross-border e-commerce. So if you want to join this field, do you choose a cross-border platform or an independent station? What will you choose?
The cross-border e-commerce operation model is divided into two types: cross-border platform and independent station. Some sellers sell goods on cross-border platforms such as Amazon, eBay, and Shopee, while others choose to build their own independent stations and sell them on the website.
When you open a store on the platform, the inevitable ceiling will be hit at any time, and the platform ceiling is the seller’s ceiling. Unlike the limitations of the platform, the independent station is inclusive and flexible. With only a small investment, a person can easily make tens of thousands of profits through Dropshipping every month, and there are countless independent stations with annual sales of more than 10 billion.
Therefore, when choosing an e-commerce startup, we need to consider whether to choose a platform or an independent station? How much money do you need to invest? How long will it take for me to get a return? This is a very realistic question facing sellers.
If you have access to traffic, are familiar with Facebook ads, want to make money through SOHO, or want to do something part-time, then the independent station project is one of the more appropriate choices.
Website positioning and website construction are essential, and for the method of promoting channel marketing, we recommend that you focus on one path and do it in depth before opening up another path. After the website is built, SEO can be started immediately, because SEO is a long-term, uninterrupted process; then you can choose free social media traffic, advertising promotion or online celebrity marketing according to your own manpower and funds; when the website has a certain amount of traffic and data, you can open EDM and forum marketing.
If you don’t have much time, money and energy to do traffic promotion, you can choose to settle in a cross-border platform.