For cross-border e-commerce, there are huge business opportunities in many foreign festivals every year, such as Christmas, Thanksgiving, Black Friday and other major overseas festivals. This article will introduce how cross-border e-commerce can do holiday marketing.
1. Expand: Think about marketing strategies and make a full-year holiday marketing plan.
1. Choose a festival that suits the company’s positioning.
Sorting out the festivals throughout the year not only includes some important festivals such as Thanksgiving, Christmas, Hanukkah and New Year. At the same time, it is also necessary to take into account some shopping festivals that have become very popular, including Black Friday, “Small Business Saturday” and Cyber Monday.
Once the sorting is clear, you can choose the most suitable festival to formulate a full-year promotion plan based on your own corporate positioning.
2. Select products related to the holiday theme and improve promotion tools.
Select suitable products from the company’s product library. The products must not only revolve around the holiday theme, but also meet the needs of the market and customers. After selecting the products, perfect the corresponding marketing and promotion tools, such as slogans, banners, web pages, photos, pictures on social media, promotional copywriting, etc., which will help your marketing and promotion activities. You can also go to some free websites to find more suitable advertising pictures, and some websites will also provide corresponding holiday marketing templates, etc., which can be used reasonably.
3. Formulate a full-year promotion plan.
After determining the holidays to be planned, selecting the products and perfecting the corresponding marketing and promotion tools, you can formulate a full-year promotion plan, which holiday activities need to be done this year, what are the corresponding products, and what marketing tools can be used for promotion. In the promotion plan, you can further improve the details, such as preset discounts for customers, some welfare policies, and how to improve customer satisfaction.
2. Do small: details determine success or failure, and perfect every detail of an event.
After making a full-year promotion plan, under the general direction, we must perfect every detail in the early stage of each holiday and make full preparations. Here are a few details for you.
1. The posters, copywriting, and keywords for online promotion must fit the theme of the festival.
Good online promotion can play a decisive role in success or failure. Promotional text is not just a few simple blessings. The ultimate goal is to explore the highlights of the product and perfectly combine it with the festival, so that the entire promotion is novel and creative.
2. The page design style conforms to the aesthetics of overseas customers, and the theme caters to the festival theme.
Before the festival, you can replace the banner/album of online platforms such as stores, official websites, Facebook, Twitter, etc. with a festival theme marketing event page. The page theme needs to focus on the festival theme image, the page design conforms to the aesthetic habits of overseas customers, and the event content must be consistent with the platform’s festival marketing event content, but it must be innovative and have its own creativity and style.
3. You can consider holding offline events.
You can hold offline events before the festival, take advantage of the opportunity to meet with participants face to face to expand the audience range, and the event will promote the content of the marketing event, such as the products and discount information provided. Then the participants can promote it again through their social circles, achieving a perfect combination of online and offline.