[Background of the problem]
For sellers, product positioning is the first problem to be solved when opening a store on eBay, and it is the first threshold for subsequent operations. What products are the most profitable? How to find hot-selling products? For novice seller Zhang Ling, it requires careful research. After discussing the product selection strategy of the eBay platform with her peers, she decided to use professional tools to conduct accurate analysis. She hopes to be able to find data such as product sales results, hot-selling categories, hot search categories, and product prices to help her select products. She found out that Terapeak is the only analysis tool officially recommended by eBay, and she plans to study it in depth.
[Required information]
Complete eBay account registration, have a preliminary understanding of the eBay platform, and register a Terapeak account.
[Operation skills]
1. Understand Terapeak.
Terapeak is a startup headquartered in Toronto. Terapeak has established a data platform that can handle supply relationships, demand, and pricing. The platform is used to guide companies on how to select products and how to set prices. Sellers can register for the Chinese version of Terapeak. Through the eBay database provided by the software, they can analyze popular products, competitors, transaction data of similar products, and categories of popular products, which can solve the problems of what to sell, how to sell, and how much to sell.
2. Register Terapeak.
Log in to the Terapeak website. The website has a 7-day free trial period. Click “Try It Free” to enter the registration page. Provide an email address, name, password, international credit card information for foreign currency settlement, and billing address information to start the account trial. Of course, if you think it is good, you can choose a paid package. If you don’t think it is necessary to use it for a long time, you can cancel the automatic payment setting.
3. Log in to Terapeak and select the research option.
You can see that the research categories include: research, saved search records, product research, popular research, and category research.
4. Select popular research and enter the result query page.
Click the button in the box to display the categories of hot-selling products, item sales ranking, item category name, popularity, transaction rate and other information.
Click the button in the box to display relevant information of the best-selling items, such as the best-selling product keywords, best-selling item categories, transaction rate, average price and total sales quantity.