Mercado Libre is one of the largest e-commerce platforms in Latin America, with a huge market share and customer base. More and more Chinese Amazon sellers are also entering the Mercado Libre platform because of the huge profit potential here. However, sellers face a key question: what products to sell on Mercado Libre? Today, we will introduce some of the hot-selling categories on the Mercado Libre platform and how to choose products for sellers to provide a reference.
The hot-selling categories on the Mercado Libre platform include auto and motorcycle accessories, sports categories, electrical appliances, clothing, shoes and bags, electronic equipment, home gardening, etc. At present, furniture and home furnishings, fashion clothing, and digital 3C products occupy the top three hot-selling categories. A survey of product categories of cross-border e-commerce companies on the Mercado Libre platform showed that these three categories of products are in high demand among consumers, especially during the epidemic, when the “stay-at-home economy” has driven the sales of related products.
Data from the Mexican station show that the demand for clothing is huge in the Mexican market and has a large room for growth, with self-delivery sales accounting for 45%. Among them, sportswear, swimwear and footwear performed outstandingly. However, sellers need to pay special attention to infringing products because there are greater risks in this regard.
For Chinese sellers, the 3C products and auto parts categories on the Mercado Libre platform account for a large proportion, accounting for about 40%. New sellers may need to find some differentiated categories because the competition for hot-selling items is fierce. In addition, there are currently few representative Chinese brands on the Mercado Libre platform, mainly Huawei and Xiaomi.
When choosing products, sellers must not only understand the needs and preferences of platform consumers, but also select products based on their own circumstances. After all, the competition for hot-selling items is fierce, which is a big challenge for novice sellers. In addition, it is also crucial to understand the prohibited categories of each Mercado Libre site to avoid listing illegal products and affecting store operations.
In short, the Mercado Libre platform is developing rapidly in the Latin American market. For Chinese sellers who want to enter the Latin American market, this is an opportunity that cannot be ignored. When selecting products, we must combine market demand with our own situation to ensure that we choose suitable products and explore blue ocean opportunities in the Latin American market.