[Background of the Problem]
The professionalism of the store page display will also directly affect the customer’s stay and listing conversion. A good store page helps sellers attract more buyers to browse and like the store. After Zhang Ling uploaded several handmade crafts, she gradually opened up sales. She realized that she must build a neat and well-organized store to establish a professional and high-end store image for buyers. In this way, she can better attract buyers’ attention, stand out from many stores, and improve market competitiveness. Zhang Ling then started to decorate the store.
[Required Materials]
A normal operating eBay store
[Operation Skills]
1. Understand the composition of the store
A complete store page display (without the help of any third-party tools) consists of seven major sections, as shown in Figure 3-38:
(1) Billboard (store banner): used to highlight the store’s main concept, products or targeted promotional activities.
(2) Logo (store logo): If there is a brand trademark, try to use the trademark as the store logo.
(3) Store Name: This can be the same as your account name.
(4) Store Description: This tells buyers about your store’s services, products or activities.
(5) Featured Items: These are the best-selling products in your store.
(6) Store Category: This allows buyers to easily find items through different categories.
(7) All Listings.
2. Set up Store Categories.
First, find the path to store design: Account>Manage My Store>Store Design.
Set up the main category. Click “Manage Store Categories*” to enter the “Store Categories” page, and you can start setting up store listing categories. Click “Add Category” in the upper right corner to add a main category for store listings.
Enter the main category name in the “Category Name” text box on the “Add Store Category” page. If you need to add more main categories, click “Add more categories” below. The main category name cannot exceed 30 characters.
Create subcategories. Click the main category name on the “Manage Store Categories” page to enter the “Main Categories” page. Click “Add Category” in the upper right corner of the main category management list to add a subcategory. The subcategory name cannot exceed 30 characters.
If you need to add a third-level category under the subcategory, refer to the steps for adding a subcategory, click the subcategory to which you need to add a third-level category, and proceed on the subcategory page that needs to be edited. Store categories can be set to a minimum of three levels, with an upper limit of 300 categories. After adding categories, you can click “Reorder Categories” in the upper right corner of the category management list on the “Manage My Store” page to sort the categories. You can use “Alphabetical order” or “By number of listings”, or you can choose “Manual order”. You can set the store category display through “Change the Left-Navigation Bar” in the upper right corner of the “Reorder Store Categories” page. You can choose to display only the first-level category, or display multiple levels of categories together.
3. Set Store Name.
Enter “Manage My Store” and click “Edit Store” to enter Store Name. You can enter the store name in the text box below, but it must not exceed 35 characters.
It cannot be the ID of other eBay users; it cannot end with a common domain name, such as .decom, .net, etc.; it cannot be the same as or very similar to the company name protected by intellectual property rights; it can be the same as the eBay ID, but it must meet the above conditions; the store name should be easy to remember as much as possible, and not too rare/unreadable English names; try to create an integrated brand effect.
4. Set up a store banner.
As the store’s facade, the store banner can help sellers highlight the store’s main products and buyer groups, and clarify consumer positioning. At the same time, it can also allow customers to get what we want to do, what activities are there, or how much discount the product has at first glance. When setting, go to “Manage My Store” and click “Edit Store”, enter “Billboard”, and click “add image” to upload pictures. The picture cannot exceed 12M and the pixels are 1200px*270px.
5. Set up a logo.
Enter "Manage My Store" and click "Edit Store". Enter the Logo. When you put your mouse on it, "Add image*" will appear on the right. Click it to upload. The image cannot exceed 12M and the pixel is 300px * 300pxo
6. Set Store Description.
Enter "Manage My Store* and click "Edit Store*, enter "Store Description*, and enter the store description in its text box. The text box should be within 1000 characters.
7. Set Featured Items.
Enter "Manage My Store*, click "Edit Store*, enter "Featured listings*, and click "Select listings* to automatically select the items you want to recommend. You can select up to four products in the store at the same time as featured listings for display, and if there are less than 30 online products, this function will not be displayed.
8. Set All Listing (all products).
Enter "Manage My Store" and click the last item "Select the layout in which items are displayed in your Store" in "Edit Store*". You can select the online products in the store by "List" and "Gallery".
[Related Links]
When registering an account, fill in the registration information truthfully; use international mailboxes such as hotmail and gmail as the registered mailbox to ensure smooth receipt of emails from eBay and overseas buyers; prepare a double credit card (VISA, MasterCaed), and open online banking with the credit card to facilitate future operations; it is best to sell after cross-border authentication. Information required for cross-border authentication: ID card information, recent personal photos, and address proof information (the address proof must be consistent with the registered address).