[Background of the problem]
Liu Ming is a business manager of a foreign trade company. In addition to traditional foreign trade, the company closely follows the cross-border e-commerce boom and strives to develop cross-border export business. The company’s cross-border export business is mainly based on Alibaba International Station. Liu Ming’s company decided to open an Alibaba International Station store with him as the person in charge to carry out cross-border e-commerce business. He contacted the account manager of Alibaba International Station, signed a contract, and paid the relevant fees.
[Required information]
Certification information: company name in Chinese and English, business license, registered address, bank account, business address, photo, certifier information, etc.
Company information: company image display picture, company detailed information, etc.
Product information.
[Operation skills]
1. Understand the opening process of Alibaba International Station.
The opening review of Alibaba International Station is divided into three steps: submitting certification information, submitting company information, and publishing product information.
(1) Submitting certification information. The certification information can only be submitted after the payment is received. If it cannot be submitted, you need to confirm whether the payment has been successfully made. After the certification information is submitted, you need to wait for the account manager to review and confirm it and the third-party certification review.
(2) After submitting the certification information, you can simultaneously submit the company information and wait for the review to pass.
(3) Before the platform is activated, you can publish 24 products in advance. After the platform is activated, the products will be officially put on the shelves.
After completing the three steps, you can enter the next step and choose the service activation time.
2. Submit the certification information.
Click “Submit Certification Information”. You need to fill in the company’s registered Chinese and English full name, business license picture, registered country and region, Chinese and English address, corporate bank account information, business address information, certifier information, etc.
3. Submit company information.
Company information is an important part of the company’s website and is also the basis for sellers to understand the company’s strength. It is necessary to use pictures, text and videos to show buyers all aspects of the company. The picture information should fully display the company’s appearance, sample room, workshop, etc. Online videos can turn a company’s image and strength into a video, and use videos to take buyers to inspect the factory, helping to quickly build trust with buyers. Text information generally includes four parts:
(1) Company name, year of establishment, industry, product series, parent and subsidiary companies, location/transportation;
(2) Employee status, company department, production experience, management system, machinery and equipment, production capacity, sales;
(3) Product advantages, technology, export information, well-known customers, certificates;
(4) Advertising slogans, welcome words, purpose slogans, joint cooperation, etc.
4. Submit product information.
Publishing product information is the foundation of website construction and the most critical step. Before starting to publish product information, you must pay attention to Alibaba’s product publishing rules. We will introduce the product publishing process of Alibaba International Station in detail in Question 5.
【Related links】
Alibaba International Station charges:
Basic service fee (Export Pass) – Basic – RMB 29,800/year;
The highest membership premium honest enterprise – Golden – RMB 80,000/year.