When operating a store on the OZON platform, there is a key detail that many sellers may overlook: buyers leave questions about the product and its specifications on the product card. Ignoring this is not friendly to the store conversion rate, because when buyers browse the products, they may ask questions because they have doubts about certain details. If you don’t reply in time, you may lose the opportunity to make a deal. Therefore, replying to buyers’ inquiries is an important strategy to use marketing functions to improve store conversion.
1. Where can I view buyer’s inquiry questions?
Buyers’ inquiry questions can be viewed on the product information page on the OZON front end, or in the seller’s personal backend center.
2. What is the use of replying to buyers’ inquiries?
Replying to buyers’ inquiries in a timely manner can increase potential buyers’ trust in the product and promote buyers to make purchasing decisions.
3. How to reply to questions raised by buyers?
Sellers reply to buyers’ questions in the personal backend center, and the reply content will be publicly displayed on the front-end product information page in the name of the company. The reply should be clear and targeted at specific products, and do not contain links to other products or stores. The reply content will be published within one week after review.
Be careful to comply with the reply rules of the OZON platform and avoid violations, otherwise you may be warned by the platform or even blacklisted, resulting in the inability to reply to questions about the product.
When operating an OZON store, in addition to paying attention to product selection and operation details, you should also pay attention to after-sales service, choose good service providers to cooperate, and ensure stable transportation timeliness, which will help improve the competitiveness of the store and user satisfaction.
Meticulous marketing details will help optimize store operations, increase conversion rates, and bring more opportunities for the successful development of stores on the OZON platform.
When operating a store on the OZON platform, paying attention to buyer consultation replies is a key marketing detail. By responding to buyers’ questions in a timely manner, the trust of the product is improved, the desire to buy is stimulated, and the store conversion rate is increased. At the same time, compliant replies and high-quality after-sales service are also key factors in attracting more buyers.
For sellers who want to expand their business in the Russian market, the OZON platform is an extremely influential e-commerce platform. Especially for Chinese sellers, OZON provides convenient entry and payment methods, which brings unlimited business opportunities for nugging gold in the Russian market.
Therefore, paying serious attention to buyer consultation responses, grasping the details, selecting the right service provider, and strengthening after-sales service will help you achieve better performance and reputation on the OZON platform and make your store flourish in the Russian market. Grasp these marketing details and let your store shine on the OZON platform and achieve sustained growth and success.