The e-commerce market in Latin America has attracted much attention from cross-border sellers in recent years, and the largest e-commerce platform, MercadoLibre, has attracted the attention of many sellers. As the largest e-commerce platform in Latin America, MercadoLibre currently covers 18 Latin American countries, with more than 320 million users, almost half of the total population of Latin America. MercadoLibre’s large scale and wide market influence have made it known as the “Amazon of Latin America” or the “eBay of South America”. With such a large user base and strong market influence, MercadoLibre generates about 6,000 searches per second, making it the seventh most visited retail website in the world.
For cross-border sellers who intend to enter the Latin American market, MercadoLibre is an e-commerce platform worthy of attention and consideration. However, it is not always smooth sailing to open a store on the MercadoLibre platform. MercadoLibre has certain requirements for the entry threshold of sellers, and different types of sellers have different preferences. The following will reveal the entry conditions and preferences of MercadoLibre.
First, let us understand the entry conditions of Meikeduo:
Meikeduo overseas warehouse seller type requirements:
Have operating experience on mainstream cross-border platforms (Amazon, AliExpress, eBay, Walmart);
Non-brand sellers have an average monthly turnover of more than 20,000 US dollars per store on a single platform in the past six months, and brand sellers must reach more than 60,000 US dollars;
Deeply cultivate vertical categories, and advantageous categories include high-priced digital products, smart wearables, auto parts, smart homes and fashion items;
The recommended average customer unit price is more than 25 US dollars;
Have strong control over product quality and user experience, and be able to manage supply chain, logistics and customer complaints;
Have a strong sense of compliance and commercial risk resistance, and be able to cope with the more complex compliance environment in Latin America.
Meikeduo self-delivery seller type requirements:
Have operating experience on mainstream cross-border platforms (Amazon, AliExpress, eBay, Walmart, Shopee);
Non-brand sellers have an average monthly turnover of more than 20,000 US dollars per platform and store in the past six months, while brand sellers need to reach more than 60,000 US dollars;
Have a mature self-delivery operation team that can accurately weigh, label, and deliver to warehouses;
Have a complete product library and ERP system, and be able to launch a certain number of reasonable products (1,000-2,000 SKUs are recommended);
Attach great importance to store performance, and equip a dedicated team to manage supply chain, logistics, and customer complaints, etc., to ensure indicators such as delivery time and complaint rate.
For sellers who meet the above Meikeduo entry thresholds, Meikeduo is more likely to favor them and provide more support and resources.
While developing the Latin American market, it is equally important to choose a suitable payment platform.
In summary, as the largest e-commerce platform in Latin America, Meikeduo has huge market potential and a broad user base. However, in order to succeed on the Meikeduo platform, sellers need to meet its entry requirements and actively improve product quality and user experience. At the same time, choosing a suitable payment platform is also a crucial link. For sellers who intend to expand into the Latin American market, Meikeduo is an important platform worth trying and exploring. Through continuous efforts and optimization, sellers will surely gain greater success and opportunities in the Latin American market.