Meikeduo brand official store is one of the important development directions for cross-border sellers. By applying for a brand official store, sellers can enjoy the following advantages:
Official store exclusive store decoration, bringing more traffic: Brand official stores have the right to design stores independently, and can carry out personalized decoration according to the brand image to attract more buyer traffic.
As a promotion carrier of brand marketing resource packages: Brand official stores can become an important part of brand marketing resource packages, further enhancing brand awareness and exposure.
Reputation protection mechanism: When there is a problem with the store’s reputation, the brand official store can enable the reputation protection mechanism, not display the store’s reputation level to buyers, and protect the brand’s reputation.
Brand-exclusive search portal and product link exclusive brand identification logo: Brand official stores can use exclusive search portals and identification logos to make it easier for buyers to find and identify brand products.
Applying for a brand official store requires the following qualifications:
Store active time for more than 1 month: Stores applying for brand official stores must be actively operated on the Meikeduo platform for at least one month.
At least 10 active links: The store must have at least 10 active links to show the store’s operational strength.
Mature brands or native brands: The brands applied for must be mature brands in the global market, mature domestic and foreign e-commerce brands, or Meikeduo native brands, and meet the brand merchant entry standards.
Brand logo: The store must have a local market trademark logo or authorization, and it must be consistent with the applied brand name.
Brand ownership certificate: If the applicant is the brand owner, the brand trademark certificate or company business license must be provided as proof; if it is an agent who has obtained brand authorization, a brand authorization letter or statement document must be provided.
Once the application is successful, Meikeduo will activate the brand official store within two weeks after the application is approved. If the store has no products available for sale online, the official store will be automatically activated after the products are available for sale.
Ordinary stores must meet the following conditions to upgrade to brand official stores:
Category verticality: The categories sold by the store must be consistent with the brand positioning to form vertical consistency.
Brand logo: The products sold by the store must have their own brand logo to reflect the brand characteristics.
Local trademark registration: The market where the store operates needs to register the brand locally to prove the legitimacy of the brand.
By applying for a brand official store, sellers can enhance their brand image, increase store traffic, improve brand awareness and consumer loyalty, and thus lay a solid foundation for long-term development.