With the development of globalization and the Internet, cross-border e-commerce has become a trend. Amazon Europe, as one of them, has become one of the most popular cross-border e-commerce platforms in Europe. Market research is an effective way to help sellers better choose products on Amazon Europe and increase market share. The following are some recommendations for sellers to choose products on Amazon Europe after in-depth market research.
1. Wireless electronics. As a European country that likes outdoor sports and pursues a healthy lifestyle, consumers like electronic products such as mobile power supplies, driving recorders, sports headphones, Bluetooth speakers, and charging cables. These electronic products are small in size, high in value, high in profit margins, and easy to find.
2. Home products. European and American countries prefer innovative and intelligent products that can reduce physical labor. Therefore, the following products have won the favor of European consumers: sweeping robots, memory mattresses, LED energy-saving bulbs, L-shaped gaming computer desks, essential oil aromatherapy machines, and kitchen electronic scales. Cleaning robots are very popular among European sellers. Cleaning robots exported to Europe can automatically clean the floor in the room through a certain amount of artificial intelligence. European consumers have higher requirements for quality of life and mood, so memory mattresses and aromatherapy machines are very popular in the European market.
3. Clothing products. In recent years, Chinese clothing has gradually won the favor of consumers in the European market with its relatively low price and good quality. Although the department’s clothing production capacity has been replaced by India, Sri Lanka and other countries due to cost and raw materials, there are clear signs of textile orders recovering this year due to the impact of the epidemic. Creative Chinese clothing is still favored by European consumers. For example, skirts, belts and bags, baby products, etc.
4. Beauty products. Everyone has a beautiful heart. Domestic beauty cosmetics have traveled all over the world and are sought after by many overseas people. Even some overseas consumers have found “China Purchasing Agents”. In addition to makeup and cosmetics, beauty tools also performed well, such as hair dryers, makeup brush sets, nail polish + nail instrument sets and transparent storage boxes, which are sought after by consumers for their superior prices and quality.
5. Mobile phone accessories. Mobile phone cases, back clip chargers, car chargers, wireless chargers and other mobile phone-related accessories. Similarly, the certification required for live products should comply with the regulations of the destination country. In addition, the consumption ratio of mobile phones in the destination country also needs to be investigated in advance. For example, Germans prefer Huawei to Apple phones, which is conducive to sellers’ emphasis and quantity control when selecting products.
In short, market research is the key to business success because it can help sellers better understand market demand and trends to develop more effective marketing plans and product strategies. By deeply understanding the needs of European consumers, sellers can better select products on Amazon Europe, provide products and services suitable for the market, and improve the competitiveness and market share of their own products.