As Russia’s leading multi-category comprehensive e-commerce platform, the Ozon platform has attracted the attention of many Chinese sellers. However, to do a good business on the Ozon platform, sellers need to have a deep understanding of the underlying logic of the platform’s operations and be familiar with the Russian market and platform rules.
Among them, for footwear and clothing products, the size table constructor of the Ozon platform is a noteworthy optimization point. This function can help sellers provide a better shopping experience and reduce the return rate of goods. However, many sellers may not understand this and ignore the importance of optimizing the size table.
In order to improve the buyer’s shopping experience, the Ozon platform has added a size table virtual constructor specifically for products with size parameters such as clothing, shoes, and sports equipment. Buyers can easily view the size table provided by the seller during the shopping process in order to choose the appropriate product size.
On the product card, buyers can see the logo of the set size table. The specific locations are as follows:
Apparel and footwear products: above the size selection bar
Other products: above the attribute list
The steps to use the size table constructor are as follows:
1. Open the size table constructor: Go to the product list page, click Edit product in the desired product row, open the Media tab, and then click Open Visual Editor.
2. Add widgets: Create a size table in the visual editor. You can add tables, measurement guides, and notes sections. You can adjust rows and columns as needed, add prompts, etc.
3. Check the results: You can preview the effect of the size table on the website. You can preview it in computer mode and mobile mode. After confirming the effect, you can return to continue editing.
4. Add the table to the product page: Copy the json content or click Publish, paste the table code into the size table column of the product page, and save the product.
It should be noted that the number and order of size table sections on the ozon platform can be matched at will, but it must contain at least one table.
Some sellers also display the size chart as a picture on the product details page or in the product pictures. Although it can also display product size information, this prolongs the product conversion chain, and it is not as intuitive as providing the size chart directly on the product page.
Optimizing the product size chart is crucial to improving the shopping experience and increasing product conversion rate. Sellers will be able to achieve greater success in the Russian market by deeply understanding the key points of the ozon platform’s operations and optimizing the product display details.