[Background of the problem]
When faced with many RFQs, Liu Ming needs to quote the RFQs with clear purchasing needs after analyzing the RFQ details and buyer information. Because the rights to reply each month are limited, Liu Ming must carefully select the appropriate RFQs to reply.
[Required information]
Actually operate Alibaba International Station stores and find suitable RFQs.
[Operation skills]
1. Analyze RFQs.
First, analyze the search display page, focusing on the title, purchase quantity, country, remaining quotation seats, etc. From the title, you can judge whether the buyer’s needs match the seller. If the remaining quotation seats are 0, there is no chance to quote unless it is a free travel permission.
The second is to proofread the details. It is necessary to proofread whether the IP and location are consistent, whether the company name really exists, and whether the RFQ details are detailed. The information written by the customer will generally clearly state the description of the required product, quotation requirements, etc., and attach product pictures or documents as attachments. Generally, the more detailed this part is, the higher the quality of the RFQ.
Analyzing buyer information can help sellers understand the other party’s gender, position, purchasing practices and company situation. It can also analyze the buyer’s preferences, what information has been retrieved, how many purchase information has been published, how often they log in to the website, etc.
2. RFQ quotation.
After analyzing the RFQ and buyer information, you can start quoting after selecting the appropriate RFQ. Click the “QuoteNow” button, fill in the quotation form, and you can reply. The quotation form is a fixed format for replying to RFQ provided by the Alibaba platform.
Product name. The name must be highly matched with the buyer’s RFQ name. The title must be refined and the essence should not exceed 50 characters. Whether the buyer clicks on it depends on the main title of the RFQ quotation. The title must attract the buyer and can indicate that you are a factory, fast delivery, factory price and other information.
Product details. Good product details need to include a complete product description, product selling points and advantages, and answer questions specifically raised by customers, and have clear and concise layout.
Pictures. Although pictures are not a must, they are very easy to attract customers. Square pictures (1000 pixels x 1000 pixels) are preferred. Pictures of the front, side, details, materials, etc. of the product can be placed in sequence.
Price. The validity period of the quotation must be filled in, but it should not be too long. When industry prices or exchange rates fluctuate greatly, the longer the time, the greater the risk. A shorter validity period also suggests that customers place orders early to avoid price increases.
Samples. Providing samples is an effective technique to improve the competitiveness of RFQ quotations. Skillful sample cost explanations are helpful for the conversion of later orders.
Message to buyers. It can be written in the counter-offer format, with additional explanations based on the buyer’s needs, or the buyer can be asked about the value of the first order to encourage customers to place orders. It can also reflect the company’s strength and advantages.
File upload. The platform stipulates that fields cannot display advantages. Attachments can be uploaded, such as the company’s related product catalogs, information that buyers are concerned about, and company strength display information.