[Background of the problem]
Although English is the main common language of international trade, there are still many buyers in many countries who do not understand English. In order to allow customers to understand themselves through more channels and to provide customers with a more convenient viewing environment, Alibaba created a multilingual platform, which was officially opened to suppliers in July 2013. Currently, there are 11 markets where products can be released independently. Liu Ming’s company’s target market is Spanish-speaking countries, so he plans to release products in the Spanish-speaking market.
[Required information]
Actually operating Alibaba International Station store.
【Operational skills】
Enter the “Multilingual Market” In the navigation bar on the left side of the “My Alibaba” operation platform, select “Business Management”-“Multilingual Market” to enter the multilingual backend management homepage.
Select the product category Select the category market, click the “Publish Product” option to enter the category selection. You can select the product attribution in order according to the level, or enter the keyword to search for the corresponding category, and then click “I have read the following rules and regulations, and now publish the product.”
Fill in the form The product release process is basically the same as the international station platform, with only minor differences. The order of the form on the multilingual platform is different. It mainly consists of basic information (name, keyword, main picture), product attributes (professional, general, custom), product description (normal editing, within 50,000 characters), and transaction information (online wholesale, payment, logistics). It is simpler than the international station platform. Only one keyword can be set, and only product grouping can be set in the store. Online wholesale can be set directly.
Submit the release form and submit it for review. After the review is passed, it will be published on the corresponding site.