In the field of cross-border e-commerce, Wish has successfully created many highly anticipated hit products with its unique operating model and innovative market strategy. However, these hits did not appear by chance, but were carefully selected and screened. This article will explore in depth the selection process of Wish’s hit products and the dry goods secrets behind them.
1. Market research, insight into user needs.
The first step for Wish to select hit products is to conduct comprehensive market research. By collecting and analyzing massive amounts of data, Wish can accurately understand user needs, consumption habits and shopping preferences. Based on the results of market research, Wish can better understand the target user group, grasp potential market opportunities, and thus select suitable hit products in a targeted manner.
2. Data analysis, discover potential products.
Wish relies on the ability of big data analysis to discover potential products from massive commodity data. By analyzing information such as sales data, user behavior, and trend forecasts, Wish can identify products with high sales potential and market competitiveness. Data-driven product selection strategies can help Wish accurately judge the popularity of products and make wise choices.
3. Supply chain management to ensure product quality.
Wish focuses on cooperation with suppliers and has established a stable and high-quality supply chain system. When selecting popular products, Wish will carefully screen suppliers to ensure the quality and reliability of the products. By working closely with suppliers, Wish can provide competitive products and ensure user satisfaction and trust in the products.
4. User feedback and continuous improvement.
Wish attaches great importance to user feedback and opinions. Through user reviews, ratings, and feedback data on shopping experience, Wish can understand the advantages and disadvantages of products and make improvements and optimizations in a timely manner. The continuous improvement process of user feedback can help Wish select popular products that better meet user expectations and needs, and improve user satisfaction and loyalty.
5. Precise promotion to increase exposure.
After selecting popular products, Wish adopts precise promotion strategies to increase product exposure. Through social media, advertising cooperation, talent promotion and other channels, Wish recommends popular products to potential user groups to increase product visibility and market share. Accurate promotion strategies can help Wish effectively convey the selected hit products to target users, thereby increasing product sales and brand influence.
In summary, Wish’s hit products are not selected by chance, but are selected after comprehensive consideration of market research, data analysis, supply chain management, user feedback and precise promotion. Wish has successfully selected a series of popular hit products through strategies such as accurate insight into user needs, big data analysis, high-quality supply chain, continuous improvement and precise promotion. Entrepreneurs can learn from Wish’s product selection experience, and through market research, data analysis and cooperation with suppliers, select products with market competitiveness and potential to meet user needs and create their own hit products. Only through comprehensive consideration and continuous optimization can we select real hit products in a highly competitive market and achieve success.