Compared with Amazon sellers, Walmart sellers currently face less competitive pressure and can easily get more traffic.
1. Walmart platform analysis:
The number of Walmart’s third-party sellers is less than 100,000, and the platform is in a bonus period where demand exceeds supply;
As far as warehouses are concerned, if sellers sell in the US market, Walmart now requires new sellers to send products to local US warehouses. If sellers sell in the Canadian market, sellers can even ship through China. Walmart will provide buyers with delivery timeliness instructions based on the logistics information filled in by the seller.
At the same time, once the seller’s product sales increase, Walmart will invite sellers to participate in FBW (Walmart Warehousing and Logistics Service). The seller’s products will be arranged by Walmart to major offline supermarkets, and customers can pick up the goods directly at Walmart supermarkets after placing an online order. This can not only greatly solve the risk of Amazon’s inability to sell overseas, but also is equivalent to taking this opportunity to enter Walmart’s offline supermarkets!
2. In terms of traffic exposure, Walmart puts search weight on four indicators:
New products are put on the shelves, and new products have a better chance of being ranked in the first few pages.
In the sales ranking, Walmart will also mark the best seller and put it in the first few pages.
During price reduction promotions, Walmart will put a Reduced Price label on the front pages.
During clearance promotions, Walmart will use the clearance logo to push sellers to the front pages.
3. Walmart buyers are less sensitive to reviews, mainly manifested in:
Most product reviews are in the single digits, and ten digits are considered a lot of reviews at Walmart.
Most star ratings are not high, and there are many three-star ratings on the homepage.
4. Walmart has launched product advertising, including:
Brand Lift brand promotion.
Product View Lift product exposure.
Percent of exposed shoppers crowd promotion.
Add to Cart promotion.
Search Lift search ranking.
5. Walmart users
74% of Walmart+ buyers have Prime accounts.
35% of buyers are Walmart+ members.
59% of buyers are more satisfied with Walmart returns.
57% of buyers search on Walmart when buying a specific brand.
One of the main reasons for 41% of customers to shop at Walmart is a better experience.
The above are Walmart’s related indicators and data interpretation, I hope it will be helpful to you.