1. Find out who is writing the letter.
When writing a foreign trade development letter, foreign trade operators of agricultural products should know as clearly as possible who sells their products. In order to send out a large number of targeted emails, you should strive to get as many potential customer lists as possible in advance. After grasping the list of potential customers, you should carefully study the specific situation of the customers, classify the customers, segment the market, and establish a customer database.
For the actual operation of specific foreign trade, specific analysis should still be made according to the specific situation. In order to improve the success rate of foreign trade customer development, for different merchants, although they are the same agricultural products, it is also necessary to spend a lot of energy to study these merchants in order to write different, personalized and fruitful foreign trade development letters. The number of target customers of the development letter written in this way will be greatly reduced, and there is no need to send letters everywhere like a fairy scattering flowers and make a big fanfare. If a foreign trade development letter can be tailored for a potential customer, it will be as precisely guided as a missile, greatly improving the success rate of development.
2. Design an eye-catching title.
The most important point of the foreign trade agricultural product development letter is the title. The title of a book is an advertisement for sending emails. In order to firmly grasp the recipient’s attention and let the recipient continue to read the text of the development letter in depth. . In today’s Internet + era, all kinds of information, whether useful or useless, are everywhere, torturing people’s sensory system, making it extremely unlikely that an unfamiliar foreign trade development letter will be read by foreign businessmen. Therefore, in order to successfully open an email, you must first design an eye-catching title. In this regard, foreign trade operators must study the other party’s psychology, analyze the other party’s situation and characteristics, and clearly tell the other party what benefits and advantages will be brought by using our agricultural products: in order to surprisingly make the other party curious and interested.
A good title for foreign trade commodities should use novel words or creativity to illustrate the advantages and interests of customers, thereby attracting the attention of customers. The writing style requires conciseness, clarity, and readability. Use short syllables, common vocabulary, colorful, and powerful positive phrases as much as possible, and do not use complicated and overlapping sentences; try to have a name in the title; try to show the highlights of our company and products. The title of the foreign trade development envelope is attractive, so that customers can open the letter and read it, which is equivalent to a good start and half a career.
3 The main body should answer three questions well.
When writing a letter for foreign trade agricultural product development, we must conscientiously implement the principle of customer first, deeply understand the thoughts of potential customers, and move potential customers. Therefore, when writing the main part of the foreign trade agricultural product development letter, we must pay attention to fully answering the concerns of customers.