On the Lazada platform, many merchants will explain the products in detail to consumers through live broadcasts, interact with consumers and increase sales. So how to choose products during live broadcasts? What are the methods and techniques?
On the Lazada platform, there are some commonalities among the hot-selling products in live broadcasts. These products are more suitable for live broadcast products based on the following classifications. In fact, these products are mainly practical fast-moving consumer goods, such as women’s cosmetics, skin care products, clothing and daily necessities.
One of the characteristics of this product is that the average customer unit price is not high, and consumers are willing to stock up on goods. Fast-moving consumer goods are low-decision-making goods, and consumers have a strong perception of such goods. They do not need to collect more information to measure whether the product really needs to be purchased.
In each live broadcast, it is only recommended that a single product be displayed for no more than 10 minutes. In order to quickly trade products in a short period of time, in addition to the seller’s marketing strategy, it is also crucial to choose a good product. But this does not mean that other products are not suitable for live broadcasts, but it is relative.
Then, choosing live broadcast products in your own store can be divided into three categories:
Impression style: That is, in order to promote the first transaction products in the live broadcast room, it is recommended to choose regular products with high cost performance and low customer unit price. For example, in the live broadcast room selling bags, you can choose coin purses and key bags; in the beautiful live broadcast room, you can choose belts and base shirts. Products must be practical and have a wide coverage.
Diversion style: The recommendation node has unique advantages and selling points, which can be based on the real-time data of the live broadcast room. When the number of viewers’ views or comments reaches a peak, it can be recommended while promoting sales orders. Of course, merchants can also cooperate with the activities of the studio. For example, when the number of attention or likes reaches a certain number, merchants can launch explosive models to increase users’ online viewing time, and they can also attract new ones.
Running volume style: When setting up a diversion style, you can also set a very low price, not making money, or even not losing money. Therefore, the running volume style is actually a product that supports the sales of the entire studio. Multiple running volume styles can be set at one time and launched in batches at different times, but running the running volume style must ensure that there is enough supply.
The above are the product selection skills for Lazada live broadcast, which can bring better results and traffic to the live broadcast, interact with consumers in a timely manner, and let consumers understand and trust the products, so as to achieve the desired results!