AliExpress, as a popular global e-commerce platform, helps sellers sell and promote their products. However, sellers need to pass the review to sell products on AliExpress, otherwise it may have a series of impacts on the store. This article will explore the impact of AliExpress’s failed review on the store and provide solutions.
First of all, it is crucial to understand the content of AliExpress’s review. The review is mainly divided into two categories: one is the review of product information, including product title, description, price, pictures, etc., which must comply with AliExpress’s regulations; the other is the review of the seller’s account, which requires the provision of authentic and valid identity documents.
If your product fails the review, AliExpress will provide detailed instructions in the seller’s backend to formulate the next solution. If the review fails due to product information problems, you need to modify these contents and resubmit the review request. Although it will waste some time, it will not have a substantial penalty on the store.
However, when a product fails the review multiple times, AliExpress will deduct points from the store. These deductions will be accumulated according to the violation. Once the prescribed deduction limit is exceeded, the store may be restricted from using certain functions or even face permanent ban.
In addition to product information review failure, if your seller account review fails, it will also affect store operations. For example, if the identity documents do not meet the requirements, it may result in failure to recharge, failure to create new products, etc. In this case, you need to resubmit the relevant identity documents until the review is passed.
Therefore, you don’t have to worry too much about the failure of product review, but you can’t take it lightly. Obtaining approval from AliExpress is a necessary condition for doing business on the platform, so you should take the review results seriously and make corresponding improvements.
For sellers, first of all, they should abide by the platform regulations, strictly require their own product information, and continuously improve product quality and service levels. Secondly, they should maintain good communication with customers, respond to questions and complaints in a timely manner, and maintain a good reputation. Only in this way can the store develop stably and long-term on AliExpress.
In order to pass the review smoothly, sellers can consider the following points:
1. Optimize product information: Make sure that the product title, description, price and pictures comply with AliExpress regulations and attract consumers’ attention.
2. Provide authentic and valid identity documents: When submitting the seller account for review, make sure to provide identity documents that meet the requirements to avoid unnecessary review issues.
3. Pay attention to customer feedback: Actively respond to customer questions and complaints, solve problems in a timely manner, and maintain good customer relationships.
4. Continuously improve product quality and service level: Continuously improve product quality and service, improve customer satisfaction, and increase repeat purchase rate.
5. Understand platform policies and regulations: Regularly check the policies and regulations of AliExpress to ensure that your store always meets the platform requirements.
In the process of continuous optimization and improvement, sellers can ensure the stable development and lasting competitive advantage of their stores on AliExpress. Only by passing the review can the store get more exposure and sales opportunities. Therefore, taking the review seriously and constantly improving oneself will make AliExpress a valuable platform for sellers to achieve commercial success.