Under the wave of modern e-commerce, AliExpress has become one of the preferred platforms for many merchants to open stores. However, before choosing products for opening a store on AliExpress, merchants need to think deeply and plan carefully to ensure that they stand out in the fierce market competition. This article will introduce you in detail the basic principles of product selection for opening a store on AliExpress and the specific category selection methods to help you go more steadily and further on the road of opening a store.
Basic principles of product selection
Before opening a store, you must first clarify the basic principles of product selection so that you can find a suitable position for yourself among many products.
1. Supply chain advantage: Having a reliable supply chain advantage will be a major trove in your process of opening a store on AliExpress. This means that you can more easily obtain a stable supply of goods, thereby ensuring the quality of the product and sufficient inventory.
2. Professionalism: Professionalism not only represents your deep understanding of a certain field, but also reflects your ability to better select and operate products with high transaction potential. If you have rich experience in a certain field, such as digital products or clothing categories, this will become your core advantage.
3. Extensiveness: If you adopt the distribution model, a large number of products can increase the exposure of your store and thus obtain more orders. Of course, not every merchant will choose to list thousands of products, but extensive operations do help to improve the transaction rate.
How to choose a specific category?
After clarifying the basic principles, you need to dig deeper and select a specific category that suits you.
1. View platform data: Through the business advisor function of the AliExpress backend, you can analyze the market popularity, sales, search index and competitiveness of the category in detail to accurately judge the market potential and future development trend of the category. Categories with high ceilings may be highly competitive, while categories with great development potential are often an important part of emerging markets.
2. Consider profit and benefits: Comprehensively analyze the mainstream sales prices of the categories you are considering operating on the AliExpress platform, and calculate the profit margin of the products in combination with your own costs and logistics costs. Choose products with larger profit margins, while products with smaller profits need to be carefully weighed.
3. Play to your own strengths: Based on your areas of expertise, supply advantages, and the industrial belt you are in, determine which categories are more suitable for your business. Your professionalism and experience will become an important reference for choosing categories.
In summary, the key to the success of opening a store on AliExpress is to determine the major categories of business, have an in-depth understanding of the target market, capture product trends, and give full play to your own advantages. Choosing the right category is the first step to successfully opening a store. Merchants need to make wise decisions based on factors such as the market environment, their own advantages, and profit considerations. Only on the basis of careful consideration and planning can you stand out from the vast number of products on AliExpress and achieve success. Therefore, before you embark on the journey of opening a store on AliExpress, be sure to keep these basic principles and selection methods in mind, and apply them throughout the entire product selection process to lay a solid foundation for your e-commerce career.