With the continuous increase in the number of people engaged in cross-border e-commerce, more and more merchants have reported that the market pie has become bigger, but the order conversion rate has become lower and lower. The era of barbaric expansion has passed. If you want to keep your online business going for a long time, even if you are a veteran in AliExpress, the “hot items” will no longer be “hot items” due to lagging operations. Is there any way? Can the hot items continue to be popular? Through this summary of the optimization thinking of AliExpress hot items, we provide refined digital operation suggestions to help sellers adapt to changes.
First of all, price is a major basis for users to choose whether to place an order. As an important part of the store entry rate and order conversion rate, low prices alone cannot promote the creation of hot items. In particular, the mature development of domestic industry has made the raw material costs of many merchants basically the same. Blindly pursuing low prices is a bad strategy in the extensive development stage. In order to make customers feel that they are getting great value for money, and at the same time, the price difference with peers should be widened, the price trend of the entire store should be designed as a gradient price difference. When merchants complete the product categories and product information, and then use traffic rights for promotion, it is more conducive to cultivating hot items and promoting orders.
Secondly, optimizing logistics costs is always the only way for the e-commerce industry to upgrade. This is because: reducing logistics costs can reduce energy or resource consumption. We must strengthen cooperation with logistics companies, especially small and medium-sized enterprises. We can cooperate with small and medium-sized logistics companies in coastal shipping cities to visualize logistics speed in real time through intelligent models. This is conducive to solving the ordering concerns of foreign users. They usually worry that the time span of overseas shopping is long and the quality of goods is not guaranteed. Diversified logistics services can dispel this doubt and optimize the logistics ordering experience of cross-border e-commerce.
After optimizing the price and logistics strategy, the average customer price and order conversion rate will also change. It is recommended that you try to expand the investment efforts to give the hot-selling products a chance to “run”. After getting more traffic exposure, it is equivalent to moving the store from a place where no one cares to a prosperous and lively place. With more traffic, it can be verified whether the optimization thinking of this AliExpress hot-selling is correct, and it will help operators to test the results and explore more AliExpress hot-selling optimization ideas.