On the Ozon platform, accurate product pricing and reasonable profit accounting are important factors to ensure the success of the merchant’s business. Before we start to explain the pricing template, we first need to understand the cost composition and profit accounting methods. This article will introduce the cost composition elements and profit accounting methods of the Ozon platform, and explain in detail how to use the pricing template for batch operations to help merchants achieve accurate pricing and increase profits.
1. Introduction to costs and formulas.
On the Ozon platform, the cost of a product is composed of multiple elements:
① Platform commission: This is the commission charged by the Ozon platform. The commission ratio for different categories of products is also different. For example, the commission for pet products is 9%.
② Comprehensive loss rate: Products may encounter loss, damage, rejection, etc. during transportation. Merchants can average the comprehensive losses into the cost of each product.
③ Handling fees: This includes withdrawal fees, activity fees, etc., which need to be calculated comprehensively.
④ Other costs: Such as packaging fees, domestic shipping fees to warehouses and other fees.
Merchants can also determine the selling price according to different profit calculation methods when pricing. There are mainly three methods:
⑤ Calculated by cost profit margin: Selling price = [product cost price × (1 + profit margin) + freight + other expenses] / [(1-handling fee – depreciation rate – platform commission) × discount rate]
⑥ Calculated by sales profit margin: Selling price = [product cost price + freight + other expenses] / [(1-profit margin – handling fee – depreciation rate – platform commission) × discount rate]
⑦ Calculated by fixed profit: Selling price = [product cost price + profit + freight + other expenses] / [(1-handling fee – depreciation rate – platform commission) × discount rate]
⑧ Discount: When a product participates in a discount event, the merchant needs to set a discount rate, and the input of the discount rate will affect the final selling price.
2. Template setting method.
In order to conveniently price products, merchants can use the pricing template function provided by the Ozon platform. Here are the steps to set up a pricing template:
Step 1: Create a pricing template.
Merchants can create a pricing template under the path [Products—Ozon Common Templates—Pricing Templates—Create Templates—Custom Template Name—Select Specific Stores], give the template a custom name, and select the store to which it belongs.
Step 2: Use the pricing template.
Merchants can use the pricing template to perform batch operations on the products in the box and modify the pricing under the path [Products—Collection Box/To be Released—Batch Operations—Batch Edit—Select Modify by Pricing Formula]. In this step, merchants need to select a suitable profit accounting method and enter the corresponding fees and discount information, and then the system will automatically calculate the final selling price.
Practice pricing templates to achieve accurate pricing:
By setting up pricing templates reasonably, merchants can quickly and accurately price products, thereby improving operational efficiency. Accurate pricing helps to increase the attractiveness of products, attract more buyers, and increase transaction rates. At the same time, a reasonable profit accounting method can help merchants obtain reasonable profits and maximize profits.
Summary:
On the Ozon platform, reasonable product pricing and profit accounting are key elements for merchants to successfully operate. Merchants need to understand the cost components, choose the appropriate profit accounting method, and implement batch operations through pricing templates to achieve accurate pricing and increase profits. Accurate pricing can not only increase product competitiveness, but also improve customer satisfaction, laying a solid foundation for merchants’ business development.