[Background of the Problem]

Wish Express is an express delivery program launched by Wish to better meet the delivery time requirements of platform users. Sellers are required to deliver products to overseas warehouses in the destination country in advance. For products that join the Wish Express program, merchants must promise to deliver to users within the specified time, so as to provide sellers with a good shopping experience. For Gao Lin, he needs to systematically understand what benefits Wish Express can bring to merchants and how to join the program.

[Required Materials]

A normally operating Wish store.

[Operation Tips]

Understand the benefits of joining the Wish Express program. (1) Wish Express products will receive an average of 3 times more traffic. (2) Products will have a Wish Express badge to inform users that they will receive the product quickly, which will greatly increase conversion rates. (3) Merchants who join the program can obtain return qualifications, and products can be returned to overseas warehouses, reducing refund rates. (4) Products will reach users quickly, which will improve the overall rating of the product, quickly obtain user reviews, and shorten the product growth cycle and payment cycle. (5) The platform provides more support for Wish Express project products, such as marketing and customer service permissions.

Steps to join Wish Express. (1) On the merchant backend homepage, you will see a text box to join Wish Express, click “Learn more information”. (2) On the Wish Express introduction page, click the “Join Now” button. After reading, please click “Accept and Register” to indicate that you accept the terms of service. (3) Select a country that can be delivered within 5 days or faster, and click “Submit”. After submission, you will successfully register for the Wish Express project. The project application will be reviewed by the account manager, and the applicant will be contacted within 1-3 working days. If the application status is delayed, you can contact the account manager for confirmation.