In exploring the field of cross-border e-commerce, Chinese companies often pay attention to the Meikeduo platform. However, the entry requirements of Meikeduo are not simple, and its threshold seems relatively high. But this is not an obstacle, but rather contains opportunities and advantages. The logic behind Meikeduo’s behavior is worth exploring. Although Meikeduo’s requirements are stricter than those of platforms such as Amazon, it is this unique strategy that creates a more favorable situation for both sellers and buyers.
The Meikeduo platform has its own unique point of view, believing that setting up entry thresholds will help balance the number of sellers, reduce the intensity of competition, and thus ensure the profit margins of sellers. This approach is conducive to maintaining the quality and differentiation of goods on the platform and providing buyers with a better shopping experience. If there are no threshold restrictions, it may lead to market saturation, fall into price wars, and make it difficult for sellers to obtain sufficient profits. In addition, too many similar products will make buyers feel uncomfortable and reduce their favorability towards the platform.
For novice sellers, if they have no previous cross-border e-commerce experience and no other cross-border platform stores, they may be rejected if they directly enter Meikeduo. Even if there is cross-border experience, assuming that there is 1 year of experience on other platforms (such as Amazon, eBay, AliExpress, Lazada, Shopee, etc.), it is also necessary to go through an audit to ensure that its existing products and customer unit price are suitable for the Latin American market. If the monthly turnover is less than 30,000 US dollars, it will also be rejected.
Although the entry threshold of Meikeduo is high, it does not constitute a big obstacle for some big sellers. However, for cross-border e-commerce novices, sellers who are just getting started, and sellers who are frustrated by the impact of the epidemic, this may become an insurmountable hurdle. Why are there still companies making every effort to enter Meikeduo? This is because compared with red ocean platforms such as Amazon, eBay, AliExpress, Lazada, etc., Meikeduo is a blue ocean in Latin America.
Meikeduo’s blue ocean status benefits from the demographic dividend, network dividend and transportation dividend in Latin America. When these three meet, it is time to create a better future for the market. As an important member of it, Meikeduo has a better living environment and development opportunities. However, it is not easy to enter Meikeduo, and many sellers will encounter some problems when trying to enter.
Some common problems include: lack of official investment manager, inability to meet the entry threshold, insufficient monthly turnover, and no response for a long time after application. At the same time, if the product or customer unit price does not meet the Latin American market, it may also be rejected. It is even possible to be eliminated by the review team during the call.
Meikeduo’s unique opportunities and challenges coexist. The entry threshold creates challenges for sellers, but also provides them with unique opportunities. By clearly understanding the entry requirements and actively seeking solutions, sellers may be able to overcome this challenge and further explore the blue ocean market. Of course, if you need more help, you can also seek guidance from industry experts to take a successful step in this land full of opportunities.