As a leader in cross-border e-commerce platforms, AliExpress has become the preferred platform for many merchants to conduct overseas business. However, for sellers on the AliExpress platform, one of the troublesome problems they face is product demotion. Demotion will bring many inconveniences to sellers and affect the sales and reputation of the store. This article will explore how to avoid demotion and understand the time of demotion.
Time of demotion of AliExpress products.
On the AliExpress platform, there are several main reasons for the demotion of products: infringement complaints, after-sales disputes, high return rates, counterfeit complaints, etc. Therefore, sellers should try to avoid these situations. However, even if sellers do their best to prevent them, there will still be some accidents. Therefore, sellers need to understand the time of demotion of AliExpress products so that they can take timely countermeasures.
1. Within 24 hours, if the products published by the seller are detected to have quality problems or infringement problems, the AliExpress platform will punish you within 24 hours and remove the relevant products. At this time, it is necessary to deal with the problem in a timely manner, explain the situation to the platform, and take improvement measures. Otherwise, the platform will suspend the seller’s store.
2. Within 72 hours, if the seller’s store has complaints or high return rates, the platform will suspend the seller’s store within 72 hours and conduct evaluation and inspection. If the problem is serious, the platform may permanently close the seller’s store.
3. 7-30 days, if the seller’s store is permanently closed, it will take some time to resume business. The specific recovery time depends on the severity of the problem.
How to avoid demotion.
1. Strictly supervise product quality. Product quality is one of the key factors affecting the reputation of AliExpress stores. Sellers should strictly supervise product quality to ensure that products meet standards. This includes establishing a good cooperative relationship with suppliers, selecting reliable quality goods, and conducting quality inspections.
2. High-quality after-sales service. Providing high-quality after-sales service can improve customer satisfaction and increase the rate of favorable comments. Therefore, when operating an AliExpress store, sellers should pay attention to the quality of after-sales service, promptly handle customer feedback issues, and provide effective solutions.
3. Prevent counterfeit problems. Counterfeit problems are very serious for the AliExpress platform. In order to avoid demotion, sellers need to strengthen supply chain management to ensure the authenticity and legality of goods. Establish long-term cooperative relationships with suppliers, conduct supply chain audits, and strengthen control over the source of goods.
4. Comply with platform rules. Sellers need to comply with the rules of the AliExpress platform, reasonably publish product information, and avoid misleading and false information. These are all prohibited by the platform. Compliance with laws and regulations is the basis for building a reliable merchant image.
5. Deal with malicious negative reviews. Negative reviews may lead to demotion of AliExpress products. Sellers should respond to negative reviews in a timely manner and take the initiative to contact customers to solve problems, and strive to turn negative reviews into positive reviews. Maintaining good communication and relationships with customers is the key to successfully maintaining the reputation of the store and avoiding demotion.
In summary, as an AliExpress store operator, preventing demotion requires all-round efforts and attention. Only through daily business management, product quality control, high-quality after-sales service and compliance with platform rules can we ensure the stable operation of the store and enhance the competitiveness and reputation of the store. Only with persistent efforts can we achieve long-term success in the cross-border e-commerce market.