On the Ozon platform, product ratings are buyers’ reflections on their experience buying products, which not only helps other buyers make decisions, but also provides sellers with insights into product satisfaction. This article will take a deep dive into product ratings on the Ozon platform, including how to calculate ratings, manage rating data, and how to maximize the use of this data.
1. The significance of product ratings.
Guide purchase decisions: Buyers refer to product ratings to decide whether to buy a specific product. A high rating means that other buyers have had a good experience with the product, which increases their confidence in buying.
Reflect product quality: Product ratings reflect the quality and performance of the product. Positive ratings usually represent high-quality products, while negative ratings may indicate that there are problems that need to be addressed.
2. How are product ratings calculated?
Calculation scope: Only products that are in the “displaying” state and have two or more ratings or reviews are included in the calculation.
Rating calculation method: To calculate the rating, the Ozon platform adds together the ratings of all visible products on the same card and divides it by the number of ratings. Subsequently, the ratings of all cards are added again and finally divided by the number of cards.
3. Rating update and statistics.
Rating update frequency: The Ozon platform updates the average rating of all products every day. This allows sellers and buyers to understand the rating of products in real time.
View rating statistics: In the rating section of the seller’s personal center, you can view the average rating of each day, as well as the rating statistics of the past few months. These data help to understand the long-term performance and trends of products.
4. How to maximize the use of rating data?
Improve product quality: With the help of negative ratings, you can find problems with the product and make improvements to improve the quality of the product.
Adjust pricing strategy: By paying attention to the price index, you can adjust the pricing strategy of the product to make it more competitive in the market and attract more buyers.
Improve seller reputation: Positive product ratings help improve the seller’s reputation and attract more buyers to trust the product and service.
5. Download rating report.
You can also download a detailed rating report to learn more about product evaluation data. The report contains all product cards included in the average rating calculation, as well as buyers’ evaluation and ratings of different products.
In summary, product ratings on the Ozon platform are not only crucial to buyers’ shopping decisions, but also provide sellers with valuable market feedback. By paying close attention to product ratings, sellers can continuously improve their products and services, enhance their reputation, and stand out in a highly competitive market.