As a star of Russian e-commerce, Ozon platform has various promotional strategies, covering a variety of price reduction methods, aiming to attract more consumers. The following are the common price reduction activities on Ozon platform.
1. Discount: A simple and direct promotion method, that is, direct discount on goods. Merchants can set the minimum discount range of the activity, so that consumers can enjoy a certain discount. The Ozon system will automatically select the lowest discount for display, and the discount can only be set at this stage.
2. Full reduction activity: Merchants can set a discount after meeting a certain amount. After meeting the set amount, consumers can enjoy the corresponding discount. Merchants can set whether to discount or deduct a certain amount.
3. Buy N Get 1 Free: Merchants can set activities such as buy 2 get 1 free, buy 3 get 1 free, etc. After consumers purchase a specified number of goods, the system will automatically deduct the cost of the lowest-priced item.
4. Discount code: Similar to discount activities, but consumers need to enter a discount code to enjoy the discount. Merchants can set the discount level, either directly discount or deduct a certain amount.
5. Discount code for full discount: When consumers reach a certain amount, they can use the discount code to enjoy the discount. Merchants can set the discount range, or directly deduct a certain amount. Consumers need to enter the discount code to enjoy the discount.
6. Minimum discount: Merchants can set the minimum discount for participating products. Different products can have different discounts, but the discount code for all products is the same.
7. Installment payment: This function is not currently supported in Ozon Global, and Chinese merchants can ignore this.
The Ozon platform makes full use of a variety of promotional activities to enhance consumer enthusiasm for purchasing and create more sales opportunities for merchants. These flexible and diverse price reduction strategies have brought a win-win situation for consumers and sellers on the Ozon platform. Merchants can choose the appropriate price reduction method based on their own products and market demand to attract more traffic and orders, and further consolidate Ozon’s leading position in the Russian e-commerce market.