Filling out the correct product card is crucial to successfully selling your product. To help sellers create a successful product card, we have prepared a concise guide for you to better master the process. Let’s take a look!
01 Fill in the product attributes.
The product attributes include the product name, product category and characteristics. The key attributes of the product include brand, model, color, size, category and weight. The more detailed the attributes you provide, the more likely your product will be displayed in the buyer’s search results!
02 Prepare attractive and high-quality photos.
The photos should be clear and high-quality, clearly showing the product and demonstrating its features. The more photos you have, the more likely you are to attract buyers’ attention.
03 Set a competitive price.
Setting a competitive price is very beneficial to your product. It is recommended that you estimate the prices of your competitors: products that are ranked higher in the search results are usually more attractive to buyers. In addition, don’t forget to consider promotional strategies such as discounts.
04 Provide a detailed product description.
The seller’s task is to provide a detailed description of the product, including its features and benefits. It is very important to tell consumers how to use the product, its ingredients, and its unique features.
Whether filling in the product attributes, providing attractive photos, setting competitive prices, and providing detailed product descriptions will directly affect your sales success. The Ozon card is the key to sellers’ successful entry into the Russian e-commerce market. I hope this short guide will be helpful to sellers!