Recently, many sellers have reported that their OZON stores have been blocked. What is puzzling is that some sellers have received notifications that their stores have been blocked even though they have not violated any regulations. This situation has caused many sellers to worry and doubt. This article will analyze in detail the reasons why OZON stores have been blocked, and provide some coping strategies to help sellers avoid losses.
In today’s Russian e-commerce market, OZON is a shining star. More and more Chinese sellers are investing in the Russian market, and the OZON platform is highly favored. With the influx of cross-border sellers, the number of sellers registered and settled in OZON is also increasing rapidly. However, there are relatively few stores that are actually in operation, and many stores are idle. If this situation continues, it may lead to the risk of OZON officially closing the store. Therefore, it is very necessary to list at least one product within the first 7 days after the store is registered, so as not to be considered a zombie account and cause the store to be blocked.
Although stores that have been blocked by mistake can be assisted in unblocking, this process is usually long and may leave unfavorable marks on the seller’s account. Therefore, listing products in time is one of the important steps to avoid the store being blocked. Some sellers may wonder, if I plan to run a boutique store, put a product on the shelves in the early stage, and then change the category later, will it affect the weight and traffic of the store?
In fact, no. According to the official regulations of OZON, the product weight of each store on the platform is the same. Although there are claims about the difference in sales between local stores and cross-border stores in the market, the bigger reason is the different sources of goods. The operation of OZON stores requires certain skills, not just lowering prices to compete with local sellers. There are also reasons why OZON officially blocks stores that have no transactions for a long time. The platform conducts survival of the fittest on the basis of following the rules of market competition.
In addition to not putting products on the shelves for a long time, the store may also be blocked if it has not placed orders for a long time. Although this seems to be inhumane, the market and the platform will follow the law of natural selection, that is, the survival of the fittest. Therefore, in order to avoid this situation, sellers need to have operational skills to get the store on the right track of placing orders.
The operation of the OZON platform is not only about putting products on the shelves, but also includes product optimization, traffic operation, event planning and other aspects. Sellers need to have a series of operational skills such as platform rules, product selection skills, source collection, pricing strategy, listing methods, logistics selection, etc. However, it is not easy for novices to master these skills.
That is why it is very important to find a professional service provider. Although there are many OZON service providers on the market, the quality varies. Sellers can evaluate the reliability of service providers from aspects such as the frequency of content updates on public accounts, searches on well-known new media websites and search engines, and recommendations from friends in cross-border circles.
In summary, as a rapidly developing cross-border e-commerce platform, the OZON platform is approaching the peak season, and sellers need to understand the reasons for store blockages and adopt effective response strategies. If sellers want to enter the Russian market, it is highly recommended that they find professional service providers on the basis of mastering the platform rules and operating skills to help everyone succeed on the OZON platform.