[Background of the problem]
Product Traffic Express is a powerful traffic diversion tool tailored by Dunhuang.com for sellers. The express products will be highly exposed in the exclusive promotion position in the search product result list page without time limit. For new sellers, in order to increase the traffic of some products and cultivate hot products, they must master how to activate the traffic express.
[Required information]
A Dunhuang.com store that is operating normally.
[Operation skills]
The meaning of product traffic express. Product traffic express is a powerful traffic diversion tool tailored by Dunhuang.com for sellers. Traffic express products will be highly exposed in a fixed position on the product sorting list page. Traffic Express has the characteristics of simple and convenient operation, rapid increase in store browsing volume, “0” cost, convenient creation of hot products, and improved operational efficiency.
Rules for obtaining traffic express. It can be used for products normally displayed online by Dunhuang.com, and there is no time limit. The number of traffic express that can be used does not overlap with the type of value-added gift package and the level of the seller.
How to use product traffic express efficiently. (1) Optimize product images, especially the first image; (2) Review the relevance of product catalogs and whether the keywords used in products are in line with industry development; (3) Set up a related marketing section on the product’s final page to improve conversion rate; (4) Control the store’s overall dispute rate, refund rate, and praise rate; (5) Analyze industry characteristics, seasons, product performance and other factors, and update the express promotion products in a timely manner every week
How to add express products. (1) Log in to my DH, click on the drop-down menu “Traffic Express” in “Promotion Marketing” (2) Add express products (3) Successfully add and query status. After adding the product, you can view the product marketing status, such as “Window, Express and Gold Exhibition”.