The role of Amazon’s internal product promotion is becoming increasingly prominent, and whether the advertising is done well or not has also become an important reference factor for measuring Amazon’s operating technology. Let’s sort out the most common mistakes made by Amazon sellers in daily CPC advertising promotion.
1. Turn off automatic advertising.
In fact, many sellers have such an idea that they have opened manual advertising for the product, so can my automatic advertising be turned off now?
In fact, this idea is not correct. The role of automatic advertising and manual advertising is very complementary. The two are not either one or the other, but a complementary relationship.
The important role of automated advertising does not only occur in the early stage of product promotion. When the product enters the mature and stable period, automated advertising will continue to accumulate weight in the associated traffic, so that the seller’s products can be easily ranked in a discoverable position in various associated displays, thereby increasing the effective traffic source of the product.
If the seller rashly turns off the automatic advertising, wouldn’t it be a waste of high-quality traffic transmission channels?
2. Can’t distinguish the structure of various advertisements
Advertising activities on Amazon are all purposeful and have the purpose of promotion.
When you choose to create a new advertising campaign, the system will display the following prompt information. There are three themes for sellers to choose from: product promotion, brand promotion, and display promotion.
3. Abuse of matching methods
This mainly refers to the advertising of manual keywords manually entered in “Product Delivery”. There are three matching methods for manual advertising: exact match, phrase match, and broad match.
The click cost ranking of these three matching methods is basically: exact match, phrase match, and broad match, among which the exact match has the highest cost.
4. Ignore the negative function
This method is very important and can save sellers’ advertising budgets, but many sellers still ignore it.
Amazon provides sellers with a negative function, which is designed to exclude keywords that are not related to the product when displayed in the advertisement. If these irrelevant products or Asins do not appear in the seller’s advertising display results, buyers will not click, and there will be no advertising expenses.
The above is a summary of common errors in Amazon’s in-site advertising. I hope it will be helpful to you.