For sellers on Ozon, images are a vital part of e-commerce operations. In shopping, it is often the case that “photos are what sell”. Therefore, understanding how to optimize your Ozon cover photo is key to increasing product appeal and click-through rate. This article will share some tips on optimizing your Ozon cover photo.
1. Follow Ozon’s image requirements.
First, it is important to understand and follow Ozon Europe’s image requirements. For example, your cover photo should be in JPEG, JPG or PNG format, with clarity requirements related to the product type, no larger than 10MB in size, and follow background color requirements. Make sure your images meet Ozon Europe’s regulations to improve image quality and display effects.
2. The importance of the main image.
On Ozon Europe, the main image is a key factor in attracting buyers to click and learn more about the product. Make sure your main image focuses on the front of the product and is bright and clear. The main image should be centered and full-sized, and a white background usually works better. A high-quality main image will attract buyers’ attention and increase product click-through rate and conversion rate.
3. Show multiple angles and details.
Photos are an important tool for showing multiple angles and details of products. By showing pictures of the front, back and side of the product, buyers can get a clearer understanding of the product. In addition, photos can show more colors and styles, highlighting the richness and diversity of the product. At the same time, by showing the advantages and details of the product, such as shiny leather, product features, etc., it can also increase the attractiveness and conversion rate of the product.
4. Add scene pictures.
With the help of scene pictures, especially for daily necessities, buyers can be better resonated. By showing the actual scene of the product being used, buyers can have an immersive feeling or associate it with their own use, thereby increasing the conversion rate. For example, for beach pants products, you can show the scene of models wearing them on the beach, so that buyers will have similar emotions and desires.
5. It is strictly forbidden to add advertising labels and watermarks.
Please note that it is strictly forbidden to add any form of advertising labels, watermarks and any information that may affect the shopping experience in the cover photos of Ozon Europe. Make sure your cover photo is clear, clean, and free of distractions to provide the best user experience and appeal.
In summary, optimizing your Ozon cover photo is key to improving product display and purchase rates on the e-commerce platform. Following Ozon’s image requirements, emphasizing the importance of the main image, showing multiple angles and product details, increasing the use of scene images, and ensuring compliance with the platform’s regulations are key elements to optimizing your Ozon cover photo. By carefully handling your cover photo, you will attract more buyers to your products and increase conversion rates.