Ozon and Joom, two emerging platforms in the Russian e-commerce market, have opened up dual opportunities for Chinese cross-border sellers. As Russian consumers’ demand for Chinese goods continues to grow, Ozon and Joom have become key platforms to attract Chinese sellers to seize this opportunity. This article will introduce the characteristics of Ozon and Joom and how to successfully conduct business on these two platforms.
1. Ozon: Russia’s leading e-commerce platform.
Ozon is Russia’s leading e-commerce platform, founded in 1998. Although it did not achieve much breakthrough in its early days, Ozon has risen rapidly with the accelerated development of Russia’s local e-commerce market and the change in consumers’ online shopping habits. By providing a rich selection of goods, efficient logistics and reliable after-sales service, Ozon has attracted a large number of active buyers and sellers.
2. Joom: Opening a new channel in the Russian market.
Joom is a Russian e-commerce platform founded in 2016, featuring mobile shopping. Joom has attracted a large number of consumers by providing high-quality goods, diverse categories and a convenient shopping experience. Joom has a growing market share in Russia and other countries, and has become a new channel for Chinese cross-border sellers to enter the Russian market.
3. Market opportunities for Ozon and Joom.
Both Ozon and Joom face huge market opportunities. Russian consumers have a growing demand for Chinese goods and are interested in Chinese products with good quality and reasonable prices. As well-known e-commerce platforms in Russia, Ozon and Joom can help Chinese sellers directly reach this huge consumer market.
4. How to do business on Ozon and Joom.
To successfully do business on Ozon and Joom, here are some suggestions:
1. Product selection and quality management: Choose products that meet the needs of the Russian market and ensure the quality and safety of the products. Pay attention to the packaging design of the products to attract consumers and increase sales.
2. Price competitiveness: Price competition is important on Ozon and Joom. Understand the market pricing and the prices of competitors, and develop a reasonable pricing strategy to attract consumers and increase sales.
3. Logistics and delivery: On Ozon and Joom, on-time logistics and fast delivery are the keys to success. Work with reliable logistics partners to ensure that orders are delivered to consumers on time.
4. High-quality customer service: Provide fast, friendly and thoughtful customer service, respond to and solve consumers’ problems and needs, and establish good customer relationships.
5. Marketing: Increase the exposure of stores and products through the marketing tools and advertising platforms provided by Ozon and Joom. Advertising, promotional activities and social media marketing can help increase brand awareness and sales.
Whether choosing Ozon or Joom as a platform to enter the Russian market, sellers can seize huge market opportunities. At the same time, to successfully conduct business on Ozon and Joom.