In recent years, with the rise of global cross-border e-commerce, Meikeduo, as an emerging cross-border platform, has attracted the attention and registration of many sellers. In such a competitive market environment, sellers must be good at seizing the development opportunity of promotional activities in order to stand out on the platform. This article will explore in depth the coupons, discounts and other promotional activities on the Meikeduo platform, and how sellers can cleverly use them to promote the development of their stores.
1. Festival promotion: a feast of traffic.
On the Meikeduo platform, festival promotions are a golden opportunity for sellers to compete for traffic and sales. Such promotions are divided into first-level promotions and second-level promotions, and their influence and coverage are quite huge.
First-level promotions usually last longer and have abundant traffic, such as the domestic Double 11 shopping carnival. For old sellers, this is a good time to clear inventory; for new sellers, this is an excellent opportunity to rush rankings and accumulate reputation. Second-level promotions are more thematic. Although they are biased towards specific fields, products in other categories can also participate, but products related to the theme are more likely to be recommended.
There are many ways to participate in the promotion. Depending on the store reputation and the event entrance, sellers can submit it themselves or seek help from the investment manager. However, store reputation is an important threshold for participating in the promotion. Only stores with a reputation that reaches the green standard or is in a state of no reputation are eligible to participate. It is worth noting that sellers whose reputation does not meet the standard can also apply to the investment manager, although it is relatively difficult.
2. Regular promotion: daily efforts.
Although holiday promotions can bring huge traffic, the frequency is limited. Therefore, sellers need to focus on daily regular promotions to maintain continuous exposure and sales.
1. DOTD (Deal of The Day) Daily Promotion: This is a daily promotion that lasts for 24 hours. Participating products will be displayed on the event homepage and marked with eye-catching DOTD blue labels and green discount labels, which greatly increases the exposure rate. Although the participation threshold is high, it is one of the regular promotions with the largest traffic and has a significant impact on sales growth.
2. LD (Lighting Deal) Limited Time Flash Sale: LD is a 6-hour limited time flash sale event with an exclusive traffic entrance. This type of promotion has a flash sale inventory and progress bar, giving consumers a sense of urgency. Short time and large traffic are the distinctive features of LD, which can quickly stimulate sales growth.
3. Regular Deal Weekly Promotion: This promotion lasts for a week. Although there is no exclusive entrance, the products will be marked with a green discount logo to help increase stable exposure and sales. For sellers who pursue long-term benefits, Regular Deal is an indispensable choice.
How to cleverly use coupons and discounts on Meikeduo:
Sellers should make full use of coupons, discounts and other promotional means on the Meikeduo platform to improve the development of their stores. First, pay close attention to the invitations issued by the platform to ensure that no promotion opportunities are missed. At the same time, sellers should prepare before the promotion, such as adjusting inventory in a timely manner and setting a reasonable discount range to ensure that they can meet the needs during the promotion period.
Secondly, sellers can choose suitable promotional activities to participate in according to the characteristics of their own stores. For stores with a good reputation, participating in the first-level promotion can maximize the traffic bonus; while regular promotions can continuously increase exposure and sales. In addition, when participating in activities, sellers should focus on product quality and service to ensure consumer satisfaction and trust.
Finally, sellers can also make full use of the data analysis tools of the Meikeduo platform to evaluate and adjust the effectiveness of promotional activities. By analyzing sales data, traffic changes and other indicators, sellers can understand which promotion method is most effective for their stores, and then optimize promotional strategies.
Summary: The way to development lies in coupons and discounts.
The Meikeduo platform provides sellers with a variety of promotional activities, from holiday promotions to regular promotions, each of which can inject new vitality into the development of stores. In a highly competitive market environment, sellers should be good at seizing these opportunities and attract more consumer attention and improve sales performance through coupons, discounts and other means. Whether it is to achieve a surge in sales during holiday promotions or to steadily increase traffic in regular promotions, sellers can find a strategy that suits them on the Meikeduo platform. However, to give full play to the effects of coupons and discounts, sellers need to have certain market insights and marketing skills.